Speakers

Speakers 2018-05-02T21:04:22+00:00

THE NATIONAL HOTEL MARKETING CONFERENCE 2018

THE HILTON AT ST. GEORGE’S PARK – STAFFORDSHIRE
THURSDAY 5TH JULY 2018

Meet Our Team

Peter Banks
Managing Director, Rudding Park
Yvonne Brennan
Redefine BDL Hotels
Jo Brookman
CEO, Brookfield Digital
Pamela Carvell
President, Hotel Marketing Association
Ciara Crossan
Founder & CEO, Wedding Dates
Cassie Delaney-Brown
Marketing Manager, The Stafford London
Harry Fielder
Managing Director, Umi Digital
Peter Hancock
Chief Executive, Pride of Britain Hotels
Liz Holmes
Director, Commercial Spa Strategies
Rachel Howes
Director, Great National Hotels & Resorts
Richard Hyde
COO, Small Luxury Hotels of the World
Helen Laing
Director, Independent Hotel Marketing
Thomas Landen
Director, Global Field Marketing, Revinate
Steve Lowy
Chairman, Hotel Marketing Association
Jade Mallia
MD, Black & White Hospitality
Tom Mcloughlin
Director, SEO Travel
Ian Miller
Chief Executive, Crafted
Sheila Pandya
Marketing Manager UK, PPHE Hotels
Calum Russell
Malmaison & Hotel du Vin
Ian Sloan
Vice President of Client Strategy, Avvio
The National Hotel Marketing Conference 2018
The National Hotel Marketing Conference 2018
The National Hotel Marketing Conference 2018
The National Hotel Marketing Conference 2018
The National Hotel Marketing Conference 2018
The National Hotel Marketing Conference 2018

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The National Hotel Marketing Conference 2018

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The National Hotel Marketing Conference 2018

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The National Hotel Marketing Conference 2018

Supporting organisations:

The National Hotel Marketing Conference 2018

Supporting organisations:

The National Hotel Marketing Conference 2018

Supporting organisations:

The National Hotel Marketing Conference 2018

Supporting organisations:

The National Hotel Marketing Conference 2018

Tel: 0770 291 2938 | Email: conference@thetourismbsusiness.com

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Managing Director, Rudding Park

Peter Banks

Managing Director, Rudding Park

Peter Banks is a hotelier through and through. At the age of 18, he joined the team at The Savoy as a Management Trainee where he learnt the fundamental workings of a luxury London hotel before taking on the role of Duty Manager at St Andrew’s Old Course Hotel. Peter returned to London at the Hilton on Park Lane as Front of House Manager and then Acting General Manager at the Hilton London Mews before hearing of an opportunity to open a new hotel in North Yorkshire. Since 1996 Peter has overseen the development at Rudding Park and has created a culture to instil top level personal service. This has led to Rudding Park receiving many accolades including being the only UK Hotel in TripAdvisor’s’ Hall of Fame and The Sunday Times voting Rudding Park the Best Spa Hotel in the UK 2017.

Redefine BDL Hotels

Yvonne Brennan

Director of Corporate Communications, Redefine BDL Hotels

Bio to follow

CEO, Brookfield Digital

Jo Brookman

CEO, Brookfield Digital

President, Hotel Marketing Association

Pamela Carvell

Lifestyle Marketer & President, Hotel Marketing Association

Pamela has been passionate about Marketing since discovering it as part of her BSc Hons degree in Management Sciences. Her career in Marketing spans over 30 years and many industries. She is an Independent Board Director of the Scottish Orienteering Association.
She writes 3 blogs: hotelmarketing4u.wordpress.com, happyhypno.wordpress.com and quirkyantique.wordpress.com. In her spare time, apart from watching Coventry City, ManUnited & England play, she has an online shop, trading in Quirky Antiques, is an NLP Master Practitioner & Hypnotic Practitioner and owns the trademark #justsaying

Founder & CEO, Wedding Dates

Ciara Crossan

Ciara Crossan, Founder & CEO, Wedding Dates

Ciara Crossan is a tech entrepreneur who combined a degree in Business Information Systems with a family background in hotels to found WeddingDates 10 years ago. WeddingDates addresses a gap in the wedding market, matching couples searching for the perfect wedding venue with hotels and venues looking to generate leads and qualified enquiries for dates they have available to sell.
Ciara is a self-professed evangelist on all things web and weddings and is an expert in sales, marketing and PR for small businesses. Under the leadership of her infectious enthusiasm, industry knowledge and entrepreneurial drive, WeddingDates has won numerous awards and Ciara herself was shortlisted as “Outstanding Entrepreneur” in the UK Women 1st SHINE Awards in 2013.
WeddingDates works with 650 hotels and venues across Ireland and the UK and has delivered in excess of 200,000 wedding enquiries to those hotels which have resulted in more than 11,000 weddings across the UK & Ireland with a value of £80M to their hotel & venue clients.

Marketing Manager, The Stafford London

Cassie Delaney-Brown

Marketing Manager, The Stafford London

Cassie joined The Stafford London as Marketing Manager in 2016, following two years with Jumeriah Hotels & Resorts. Cassie is responsible for managing and overseeing The Stafford’s marketing strategy and has developed The Stafford London brand, creating a new hotel website, launching the critically-acclaimed The Game Bird restaurant and the relaunch of the multi-million pound refurbishment of the Hotel’s historic Carriage House Rooms and Suites and renowned American Bar. In 2017, Cassie was awarded a Caterer Acorn Award and currently acts as a Springboard mentor to Hospitality students in their final years of University as well as being on the Hotel Marketing Association Committee.

Managing Director, Umi Digital

Harry Fielder

Managing Director, Umi Digital

Harry is MD at hospitality marketing company, Umi Digital. He has been integral in growing Umi over the past 5 years and now aims to lead the business to become a key player in global hospitality marketing. Having travelled extensively and studied in the US, Harry is passionate about the hospitality sector and wants to see independent hotels thrive and in a cut-throat digital marketplace.

Chief Executive, Pride of Britain Hotels

Peter Hancock

Chief Executive, Pride of Britain Hotels

Peter is in his 18th year as Chief Executive of Pride of Britain Hotels, the marketing consortium representing never more than 50 of the finest independent luxury hotels in the UK. Before this he was Group Publishing Director for Johansens and was a hotel General Manager in his early career, starting as a waiter in the late 1970s. Peter is a Fellow of the Institute of Hospitality, a Fellow of the Academy of Food & Wine Service, a Fellow of HOSPA, a Fellow of the Tourism Society, a Member of the Professional Speaking Association, an Ambassador for the Gold Service Scholarship, an Honorary Master Innholder and is a regular columnist for both The Caterer and Hotel Owner magazines.

Director, Commercial Spa Strategies

Liz Holmes

Director, Commercial Spa Strategies

A leading figure in the UK spa industry and Director of Commercial Spa Strategies, Liz has enjoyed success as an award winning fitness leader; spa director (the launch and expansion of the spa at Rockliffe Hall being a major success story) and National Head of Spa at Virgin Active.

A regular industry commentator and spa awards judge for Professional Beauty and the Hotel Cateys, Liz consults on new spa projects across the country, providing strategic planning for existing businesses who want to improve their commercial results.

Director, Great National Hotels & Resorts

Rachel Howes

Director, Great National Hotels & Resorts

Rachel is a board member and investor/asset owner in Great National Hotels as well as being a co-founding member of Homerez.com – an online platform for holiday home distribution based in Paris.

Prior to joining Great National and HomeRez, Rachel spent 10 years at Bbooking.com beginning with Active Hotels and then overseeing the merger with another Priceline purchased business – bookings.nl.  Following the marriage of the two companies Rachel went on to become the Managing Director of Booking.com Ltd and spent 8 years building global marketing teams and distribution partnerships whilst overseeing an annual turnover in excess of £250 million.

COO, Small Luxury Hotels of the World

Richard Hyde

Chief Operations Officer, Small Luxury Hotels of the World

Richard is Chief Operating Officer for Small Luxury Hotels of the World, one of the world’s leading hotel brands of privately owned independent hotels. There are currently 520 hotels in the SLH portfolio in over 70 countries, including more than 30 in the UK.  A marketing and tech expert, Richard joined SLH in 2007, and is responsible for a wide area of SLH operations – new hotel development, quality assurance, revenue account management, reservations, training, voice services, e-Commerce and data management.

After nine years as Director of Marketing Development and e-Commerce at Intercontinental Hotels Group in the 1990’s, Richard  owned and operated his own hotel consultancy business, during which time he was a consultant to groups like Conrad Hilton, the Maybourne Group (London’s Berkeley, Connaught and Claridges hotels), and SLH themselves.

Director, Independent Hotel Marketing

Helen Laing

Directror, Independent Hotel Marketing

For close to ten years, Helen has been working with many of the UK’s finest independent boutique hotels – managing their marketing strategies. Passionate about hospitality marketing, Helen helps hotels and venues sell their spaces at the right time and in the most profitable way. Her focus has always been on delighting guests, driving desirability and generating measurable results. A popular speaker, Helen has many trade secrets up her sleeve and is most guilty of saying “I probably shouldn’t tell you this, but…”!

Director, Global Field Marketing, Revinate

Thomas Landen

Director, Global Field Marketing, Revinate

Thomas is the Director Global Field Marketing at Revinate. Within his position he is responsible for extending Revinate’s thought leadership, driving overall marketing operations and building and maintaining relations with hoteliers. Prior to joining Revinate Thomas gained more than ten years of international marketing and sales experience in the hospitality industry and worked at landmark hotels like The Fairmont San Francisco and St. Andrews Bay in Scotland.
He speaks frequently at key industry conferences and is a visiting lecturer at Hotelschool Maastricht for the topic hotel technology and marketing. Thomas holds a degree in Hotel Management and Marketing and serves as an advisory board member for the Academy of International Hospitality Research (AIHR) and TIO University. He lives in Amsterdam with his family

Chairman, Hotel Marketing Association

Steve Lowy

Chairman, Hotel Marketing Association & Chief Executive, Umi Digital

Acorn-Award winner Steve Lowy is a successful hotelier and entrepreneur. Steve founded the Umi Hotel brand in 2007 at the age of 26 and went on to co-found Umi Digital in 2010. Steve is also the chairman of British Educational Travel Association and the new chairman of the Hotel Marketing Association. e is very passionate about encouraging young people to join the hospitality space and educating independent hotel on all things tech and marketing.

MD, Black & White Hospitality

Jade Mallia

Marketing Director, Black & White Hospitality

Bio to follow

Director, SEO Travel

Tom Mcloughlin

Director, SEO Travel

Tom is the founder of SEO Travel, an agency which specialises in marketing for travel and leisure companies. Tom found his passion for travel on a gap year spent in Honduras and has explored the globe ever since, living abroad for a number of years and travelling as far and wide as possible.
His passion for travel and writing led to him set up a travel website, and whilst working at an online marketing agency he saw a gap in the service being offered that could be improved by a specialist in the travel space. SEO Travel was born in 2011, and now helps many travel, leisure and hospitality companies improve their visibility online through SEO, PR and social media campaigns.

Chief Executive, Crafted

Ian Miller

Chief Executive, Crafted

Ian has now been agency side for nearly ten years and is very happy to be a self-confessed geek, focusing on marrying the creative marketing ideas that gain exposure and coverage with Analytics, CRO and UX projects to maximise trackable returns. Ian is a regular speaker on a range of topics within online marketing for industry bodies such as the Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM), Institute of Directors (IoD), as well as regularly presenting at Brighton SEO and PPC Masters. As Crafted’s CEO, Ian delivers the growth strategy for Crafted as well as leading the day-to-day operations of a business with 50 staff across all functions from technical development solutions, UX and enterprise design challenges and international-scale search marketing campaigns.

Marketing Manager UK, PPHE Hotels

Sheila Pandya

Marketing Manager UK, PPHE Hotels

Bio to follow

Malmaison & Hotel du Vin

Calum Russell

Commercial Marketing Director, Malmaison & Hotel du Vin

Bio to follow

Vice President of Client Strategy, Avvio

Ian Sloan

Vice President of Client Strategy, Avvio

Ian works closely with hotel owners and managers, ensuring Avvio continues to develop and enhance its services in line with their future business plans and strategy, as well as industry trends and changes. He has 15 years’ experience working for major global hotel brands starting with Hilton Hotels group as director of content management services in 2003.
In 2009, Ian joined InterContinental Hotels Group (IHG) where he moved from director of UK marketing and voice services to global director of content strategy. He later became a consultant for IHG, based in Atlanta, looking at how AI was likely to impact the hotel industry, with a focus on bots and conversational messaging.