Speakers

Speakersneil22024-02-13T11:22:09+00:00

THE NATIONAL HOTEL MARKETING CONFERENCE 2024

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 2nd MAY 2024.

We’re pleased to announce the following confirmed speakers so far:

Gail Aldridge

Marketing Director, The Belfry

Lindsay Armstrong

Group CRM Manager, Daniel Thwaites

Kate Brammer

Mngr, Digital Field Marketing, UKI & Nordics

Yvonne Brennan

Group Marketing Director, Cycas Hospitality

Vince Brisse

Commercial Director, Hart Shoreditch

Pamela Carvell

Life President, Hotel Marketing Association

Adam Chatterley

Founder, Beauty Business Secrets

Joss Croft OBE

CEO, UKinbound

Emanuela Da Ros

Head of Marketing, The Landmark London

Harry Fielder

Chair, Hotel Marketing Association

Karen Hanton MBE

Founder, PetsPyjamas.com

Dermot Herlihy

Commercial Director, DUKES London

Jai Hermolle

Co-Founder & CEO, Voice of Influence

Richard Hyde

COO, Small Luxury Hotels of the World

Alix Matania-Allerton

Sales Manager, WedPro by Wedding Dates

Kerrin MacPhie

CEO, The Meetings Industry Association

Hollie McHugh

Marketing Director, Net Affinity

Ian Miller

CEO, Crafted

Zoe Monk

Senior Editor, Boutique Hotelier

Gavin Mountford

Brand & Mktg Director, Iconic Luxury Hotels

John Mullen

Senior Sales Manager (UK), Revinate

Haniah Nasser

E-commerce Manager, Iconic Luxury Hotels

Richard Palmer

MD, Devonshire Hotels & Restaurants

Chloe Parry

Content Marketing Executive, Carden Park

Yogesh Ram

The Athenaeum Hotel & Residences

Daniel Sampaoli

Customer Success Mngr, Revinate

Katie Scott

Marketing & Comms Mngr, Rockliffe Hall

Suzanne Speak

MD, UK & Ireland, Radisson Hotel Group

Stacey Sumner

Content Creator / @Stacey_and_three

Nikita Thorne

Guides for Brides & Big Day Agency

Jasmine Trickey

Digital Mktg Manager, The Other House

Fiona von-Hinten

Associate Director, BVA BDRC

Sam Weston

Marketing Director, 80 DAYS

Andrew White

Managing Director, Triggerfish

Matt Willacy

Head of Sales & Marketing, For-Sight

Abbie-Jaye Wilson

Managing Director, Pic PR

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

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Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com

Marketing Director, The Belfry

Gail Aldridge

Marketing Director, The Belfry Hotel & Resort

A leader in her field, Gail’s marketing career has spanned the hospitality, retail, FMCG and entertainment sectors, where her remits have included fully integrated marketing, communications and branding.

Since joining The Belfry as Marketing Director in 2014, she has utilised her comprehensive expertise to execute an award-winning marketing strategy incorporating digital marketing, strategic communications, commercial awareness, and integrated marketing. With almost three decades of experience, Gail has been instrumental in transforming marketing strategies at a plethora of internationally recognised brands including The NEC Group, Bravissimo and Molson Coors.

Group CRM Manager, Daniel Thwaites

Lindsay Armstrong

Group CRM Manager, Daniel Thwaites

With over 15 years’ experience in working with email communications and CRM systems – Lindsay has a with wide range of marketing experience, specialising in customer retention, reactivation and conversion, with a strong knowledge of email campaign planning and mapping customer journeys. The past 5 years, she’s been the driving force behind the CRM strategy for Daniel Thwaites, working alongside property teams and stakeholders to achieve the very best result from one-time marketing campaigns, automation, loyalty, and guest feedback.

Mngr, Digital Field Marketing, UKI & Nordics

Kate Brammer

Manager, Digital Field Marketing, UKI & Nordics

Kate serves as Manager, Digital Field Marketing for UKI & Nordics at Marriott International, with 8 years industry experience. She has been focused on hotel-specific digital strategies for 5 years, and is the current holder of the HMA Young Marketer of the Year 2023 title. She is passionate about digital products and enhancing user experiences and journeys. At Marriott, she blends strategic vision with market insights for compelling digital campaigns. Committed to innovation and customer-centric approaches, she strives to elevate Marriott’s digital footprint and deliver memorable experiences that resonate with audiences across diverse landscapes.

Group Marketing Director, Cycas Hospitality

Yvonne Brennan

Group Director of Marketing, Cycas Hospitality

Yvonne heads the Marketing & Digital team at Cycas Hospitality, leading Marketing, Digital & Communication functions at 55+ hotels across Europe.
With 20+ years’ experience working across hospitality and lifestyle brands across Europe, Yvonne now leads an award-winning team of Marketing & Digital specialists, delivering exceptional commercial results for hotel owners.

Working across 12 European countries and a portfolio of 8,000 rooms, Yvonne’s experience spans over 150 up-scale & lifestyle city centre locations, extended stay accommodations and limited-service hotels across the UK, Paris, and western Europe. Having re-branded Cycas Hospitality in recent years to accelerate the company’s status as Europe’s leading hospitality management company, Yvonne is dedicated to provision of an exceptional service to guests and owners alike.

Commercial Director, Hart Shoreditch

Vince Brisse

Commercial Director, Hart Shoreditch

Vince joined Hart Shoreditch as Commercial Director in February 2020, after four years working within sales and commercial strategy at Hilton Hotels, to launch the brand-new lifestyle hotel in East London. Prior to this, his previous roles at Hyatt Regency, Sofitel, Accor, and Millenium & Copthorne Hotels enabled him to take on a Commercial Director role with vast experience in the hospitality industry under his belt.

Vince is responsible for overseeing the hotel’s commercial strategy and activity including reservations and events, revenue and sales, brand, social & PR, and partnership planning. With an appreciation for the arts and a love for the local community, he has helped to transform Hart Shoreditch into a vibrant hub within its East London neighbourhood, known for its support of local business owners, craftsmen and artists. Through organising partnerships between the hotel and local artists and businesses, hosting workshops, exhibitions, and events at the hotel, Vince has been essential in positioning Hart Shoreditch as the cultural centre of the community.

Life President, Hotel Marketing Association

Pamela Carvell

Life President, Hotel Marketing Association

Pamela Carvell, Life President HMA & Lifestyle Consultant.
Passionate about Marketing, healthy eating, positive thinking, football and antiques.
After gaining her degree in Marketing then working 20+ years in International Marketing Pamela qualified as a Master Practitioner of NLP and a Nutrition Adviser. She now delivers Workplace Wellness Programmes, blogs about Marketing, nutrition, NLP and upcycles & sells Antique furniture.
She has a season ticket at 3 different football grounds!
www.pamelacarvell.co.uk
Twitter: @PamelaC_Pampas
Instagram: pamelacarvell_hypnochick
TikTok: @quirkyantiques
Blog: happyhypno.wordpress.com

Founder, Beauty Business Secrets

Adam Chatterley

Founder of BeautyBusinessSecrets.co and former Chair of the UK Spa Association

Adam has been working with high end hotels, spas, salons and clinics for over 20 years. Having personally worked with over 450 spas in 27 countries, around a third of those being brand new operations, it’s safe to say he knows a thing or two! Consulting for the biggest names in hospitality such as Virgin Active, Sheraton, Hilton, Orient Express, Jumeirah and Four Seasons to name just a few as well as product houses such as ESPA, Elemis, Temple Spa, Environ and many more, Adam has helped spas to start up successfully, run efficiently and increase profitability . . . fast!

Adam created BeautyBusinessSecrets.co, a free online resource and “The Beauty Business Podcast” to bring his experience and expertise to independent operators. He has a passion for all things business within the health, beauty and wellness industry. His particular strengths lie in helping to attract more of the right clients for your business and using correct pricing principles to generate maximum profits. Adam is also an expert in using business information, software and analysis to strategically focus on what will make the biggest difference in your business most quickly and with minimal effort! He calls it being a #BeautyBusinessHacker!

CEO, UKinbound

Joss Croft OBE

CEO, UKinbound

Joss is an accomplished, entrepreneurial leader, who is delivery focused. His experience has given him a strong understanding of the international visitor economy and wider business, and the challenges facing organisations. He has a passion for developing people and delivering outstanding customer service.

As CEO of UKinbound, Joss leads the award-winning trade association that advocates and lobbies for policies that drive the UK’s second largest service export sector, and plays a crucial role in developing its members inbound businesses, connecting buyers and sellers to drive profitable outcomes.

Before joining UKinbound in November 2018, Joss was Managing Director of Marketing at the Department for International Trade, responsible for the marketing and communications programme for UK exports and investment. He was previously Marketing Director of VisitBritain, involved in the development of the award-winning GREAT Britain campaign. Joss was awarded an OBE in the New Year’s Honours List 2023 for services to the tourism industry.

Head of Marketing, The Landmark London

Emanuela Da Ros

Head of Marketing, The Landmark London

Currently Head of Marketing at the Landmark London, Emanuela heads up the Marketing department while looking after all things digital, social, PR, partnership, brand and design while also supporting the hotel’s F&B outlets and Spa. Prior to the Landmark, Emanuela was working for Marriott International heading up the Marketing team at the London Marriott Hotel Park Lane in Mayfair.

Chair, Hotel Marketing Association

Harry Fielder

Chair, Hotel Marketing Association & Managing Director, Umi Digital

Harry Fielder is the current Chair of the Hotel Marketing Association (HMA) and the CEO of, hotel marketing agency, Umi. Harry is a marketer and developer in equal measure, and works closely with hotel and travel businesses to excel online and maximise their digital capabilities. Alongside his primary roles, Harry consults hotel boards to guide a holistic tech strategy; and operates as a technical sounding board for strategic planning. As a serial experimenter, Harry frequently develops and pilots new tools via Umi Labs and fosters an entrepreneurial ethos in the businesses he works with.

Founder, PetsPyjamas.com

Karen Hanton MBE

Founder, PetsPyjamas.com

Karen is a Scottish Entrepreneur and founder of pioneering PetsPyjamas.com the number one for dog friendly travel. The PetsPyjamas team work closely with hotels and self-catered properties to help them attract the ever more valuable four legged guests and their human companions!

Karen founded toptable.com, Europe’s largest online restaurant booking company which was sold to Nasdaq listed Opentable in 2010 for $55m, and Mortimer and Spinks IT recruitment business sold to Harvey Nash a FTSE 250 company.

Commercial Director, DUKES London

Dermot Herlihy

Commercial Director, DUKES London

As a Commercial Director at DUKES LONDON, Dermot leads the development and implementation of the commercial vision and goals of the organization aligning them with the overall marketing, sales and revenue management strategies. With over 20-years’ experience in the hospitality industry, he has a proven track record of delivering results, driving innovation, and fostering a culture of commercial excellence across multiple properties and markets.

Dermot focuses on maximising data to optimize the performance and profitability of the hotel, while enhancing the guest experience and satisfaction. Bringing a holistic approach to partnership marketing ensuring revenue maximisation for all partners involved and leveraging each partners distribution power.

Co-Founder & CEO, Voice of Influence

Jai Hermolle

Co-Founder & CEO, Voice of Influence

Collaborating closely with his team, Jai played a pivotal role in shaping VOi, a platform designed to enhance influencer performance in hospitality marketing by rewarding their voice of influence.

Leveraging his background in finance and digital performance marketing, Jai pioneered a new approach to incentivise influencers to promote hospitality venues during low inventory periods by offering commission payments on business delivered to efficiently Increase direct bookings whilst retaining marketing budgets and cash flows.
An alumnus of Shakespeare’s school, Jai was also a co-founder and captain of their first official basketball team and has represented Wales at Fencing overseas. In his spare time Jai is a keen guitarist and chess enthusiast.

COO, Small Luxury Hotels of the World

Richard Hyde

Chief Operating Officer, Small Luxury Hotels of the World

Richard is Managing Director and Chief Operating Officer of Small Luxury Hotels of the World, a unique collection of over 560 independently-minded hotels. His fifteen year tenure has seen him mainly responsible for sales, marketing, digital and reservations, with a team of 100 people worldwide. Richard’s previous hospitality career included positions with IHG, Wyndham and Forte. He started his career as a Promotions Manager for an electronics giant, managing Manchester United FC, Jimmy Tarbuck and mega rock band Bucks Fizz. As a “Gooner”, he has spent last 30 years trying to forget the experience.

Sales Manager, WedPro by Wedding Dates

Alix Matania-Allerton

UK & Ireland Sales Manager, WedPro by Wedding Dates

Alix is a well-known wedding hospitality expert and is UK and Ireland Sales Manager for WedPro by WeddingDates. A former wedding planner, Alix spent eight of her 15 years in the wedding industry working at several exclusive-use country houses, hotels and event caterers. Because of this, she clearly understands the challenges faced by both wedding teams and GMs in selling and delivering the dream for couples.

WedPro by WeddingDates, Winner of the Best Hotel Technology Product (under 100 employees) at the Boutique Hotelier Awards in 2023 will help you drive wedding conversions in 2024 and beyond.

WedPro is a cutting-edge technology solution for busy wedding teams that streamlines their couples’ communication and makes sales management easier.

CEO, The Meetings Industry Association

Kerrin MacPhie

Chief Executive, The Meetings Industry Association

Kerrin became chief executive of the Meetings Industry Association (mia) in November 2021. Having previously held senior posts in destinations, associations, hotels and convention centres, her extensive knowledge and infectious passion for business meetings and events provides the perfect background to support members while ensuring the mia continues to grow and adapt to the future needs of the industry.

Elsewhere Kerrin was Head of Business Events for VisitBritain/VisitEngland, promoting the UK to international markets across Europe, North America, and China. Kerrin is inspired by doing new things, developing new ideas and taking a new approach to delivering growth and development, building strong relationships and creating new opportunities. Examples of these include miaSummit, miaMeets and miaInsights. These initiatives support the mia’s long-term vision and comprehensive strategy – including the key component to reinforce the association’s standing as THE bearer of the only industry accreditation for business meetings and events.

Marketing Director, Net Affinity

Hollie McHugh

Marketing Director at Net Affinity

Hollie is the marketing director at Net Affinity, a Hotel Technology company who simplify the lives of hoteliers by delivering commercial success through direct bookings for Independent, Resort and Group hotels. As Marketing Director, Hollie oversees the Marketing team who provide best-in-class marketing to our hotel clients, and Hollie also oversees Net Affinity’s marketing strategy and brand.

CEO, Crafted

Ian Miller

CEO, Crafted

Since the early days of search marketing, Ian’s passion for driving business growth has seen him support a vast array of brands to navigate the evolving world of digital. As Crafted’s CEO, he has established the agency as a powerhouse in the digital space, forging a path of industry recognition and success for clients such as Hotelplan, Locke and Preferred Hotels & Resorts, . Ian has inspired a variety of audiences at industry conferences, covering thought-provoking themes such as the future of marketing and sustainability in digital.

Senior Editor, Boutique Hotelier

Zoe Monk

Senior Editor, Boutique Hotelier

Zoe has been editor of the independent hotel sector’s best-loved industry bible, Boutique Hotelier for the last ten years. Since its launch in 2013, the magazine, daily e-news alert and website have been a vital source of UK hospitality news, covering big name interviews, hotel openings, acquisitions and the movers and shakers of the sector. Zoe loves nothing more than getting out and about in the industry, visiting properties (hard hat tours are a particular favourite) and meeting inspirational hospitality entrepreneurs, listening to stories of business success and innovative thinking.

Brand & Mktg Director, Iconic Luxury Hotels

Gavin Mountford

Brand & Marketing Director, Iconic Luxury Hotels

Gavin Mountford, the Brand & Marketing Director for Iconic Luxury Hotels, brings a diverse background in marketing and brand management. Previously, he honed his skills in D2C ecommerce as the Marketing Manager for Nite Watches and gained valuable experience at prestigious media and creative agencies such as Mediacom and M&C Saatchi in London. With an Advertising & Marketing Communications degree from Bournemouth University, Gavin excels in crafting authentic brand narratives, guided by strategic insight to create compelling user journeys.

Senior Sales Manager (UK), Revinate

John Mullen

Senior Territory Sales Manager (UK), Revinate

Passionate about hospitality and travel tech, John is a self-motivated individual with experience in a range of roles covering new market openings, sales strategy and account management. John has researched and sold Hospitality Tech for a number of years, with the last four years being focused on PMS/property management systems. J ohn has worked in large global teams in industry-leading, high-growth businesses and start-ups in the hospitality and tourism sector, specialising in B2B SaaS.

John is the Senior Sales Manager at Revinate. He possesses extensive experience in the travel and hospitality industry, encompassing corporate travel management, luxury hotel operations, and hospitality technology. In John’s role at Revinate, he leverages his profound knowledge of Hospitality Tech, acquired through years of work, education, and being a self-confessed ‘failed hotelier’ to facilitate the success of Hotels looking to elevate their revenue opportunities and Guest Experience. John’s expert guidance enables him to assist hoteliers in scaling their direct revenue and constructing revenue-generating programs through innovation.

E-commerce Manager, Iconic Luxury Hotels

Haniah Nasser

E-commerce Manager, Iconic Luxury Hotels

Haniah brings a diverse background from fashion and TV media industries to her role at Iconic Luxury Hotels. With a BA Honours from Queen Mary University and a Graduate Diploma in Law from The College of Law, London, she offers a unique perspective in digital marketing and E-commerce. Haniah’s career includes pivotal roles such as Fashion Buyer at Ralph Lauren, Senior Trading and Marketing Manager at Sky, and Senior Ecommerce and Digital Trader at Harvey Nichols. At Iconic Luxury Hotels, she manages digital budgets, crafts strategic campaigns, and leads website optimisation efforts, driving online engagement and revenue growth to elevate the brand’s position in the competitive hospitality landscape.

MD, Devonshire Hotels & Restaurants

Richard Palmer

Managing Director, Devonshire Hotels & Restaurants

Richard has held this position since October 2016. Devonshire Hotels & Restaurants is an eight division hospitality group across both the Chatsworth and Bolton Abbey Estates in Derbyshire and North Yorkshire respectively; comprising hotels, inns, boltholes and a café/event venue. Each of the estates are owned and operated by the Duke of Devonshire. Richard is also on the wider Devonshire Group Management Board, which oversees all of the Devonshire Group’s Commercial and Charitable activities. Prior to this role (from 2010) he was Catering Operations Manager and subsequently Head of Catering and Retail, for Chatsworth Settlement Trustees.

Content Marketing Executive, Carden Park

Chloe Parry

Content Marketing Executive, Carden Park, Cheshire

Chloe is the Content Marketing Executive at the award winning Carden Park Hotel in Cheshire. Specialising in videography and photography, she uses her exceptional editing skills to create stunning social media content. Chloe has expert and in-depth knowledge of key social media channels, in particular Instagram and TikTok algorithms. This enables her to create successful posts that audiences engage with.

Chloe is the genius behind the Carden Park TikTok, which won the Social Media Marketing Campaign Award at the 2023 Hotel Marketing Awards. Chloe loves to share her passion and knowledge of social media with others to create stand out content.

The Athenaeum Hotel & Residences

Yogesh Ram

Head of Marketing, The Athenaeum Hotel & Residences

As Head of Marketing at The Athenaeum Hotel & Residences, Yogesh leads the hotel’s marketing, digital and commercial insights strategy. Yogesh brings insights and experience into marketing automation, guest intelligence and loyalty, with AI and data-driven guest technology. His experience was shaped through his early career in hospitality operations, in marketing at blue chip companies and later agency side, across multiple hospitality businesses.

This includes the luxury member’s club Home House, and later the hybrid hotel owner-operator, Safestay PLC. Today, Yogesh is specialising in the activation of guest data to better target, personalise and measure guest experiences. His toolkit builds on the smart use of CRM and custom data platforms. They help him map the guest journey across disconnected channels, connecting revenue, sales, and marketing into one single source of truth. By doing this, his leadership has brought data-driven insights to the hotel’s commercial strategy.

Customer Success Mngr, Revinate

Daniel Sampaoli

Enterprise Customer Success Manager, Revinate

Daniel is the Enterprise Customer Success Manager at Revinate EMEA. He possesses vast global expertise in the fields of travel and hospitality, having worked in various roles including tour operators, online travel distribution, hospitality technology, and digital marketing. Fluent in multiple languages, he has a robust educational background in Economics and Business.

In his role as the Enterprise Customer Success Manager, EMEA at Revinate, Daniel levarages his profound knowledge of the hospitality industry and email marketing, and his passion for interpersonal relationships and strategic account management, to facilitate the success of Revinate’s customers. His passion and drive is to provide guidance to assist hoteliers in scaling their direct revenue strategy and performance through technology and innovation. On a personal level, Daniel’s passions are all about ocean, surfing, music, mindfulness, and sustainability.

Marketing & Comms Mngr, Rockliffe Hall

Katie Scott

Marketing & Communications Manager, Rockliffe Hall

Katie is the Marketing and Communications Manager at Rockliffe Hall, an independently owned five red star hotel, golf and spa resort based in County Durham. Rockliffe Hall offers 61 luxurious bedrooms; a multi award-winning Spa; a Championship golf course and three unique restaurants all within its 375-acre estate.

Katie joined the hotel’s pre-opening team in 2009 as Marketing Co-ordinator and has been involved in developing the brand since its conception. Katie and her team oversee all marketing channels including Rockliffe Hall’s custom-built website and booking engines. The website combines spa, rooms and dining booking, coupled with gift voucher redemption, in to one seamless digital customer journey, fully integrated with the CRM platform and respective hotel booking systems through seven APIs. This enables the marketing team to use data-driven strategies to connect with customers at key touch points within their booking journey, positively influencing online buying behaviour.

MD, UK & Ireland, Radisson Hotel Group

Suzanne Speak

Managing Director, UK & Ireland, Radisson Hotel Group

Suzanne joined Radisson Hotel Group in February 2021 as Cluster General Manager for Radisson Blu Hotel, Manchester Airport and Park Inn by Radisson Manchester City Centre. With a career spanning over 27 years, she has a wealth of experience, having worked across a number of renowned hotel brands throughout her tenure in the industry.

Suzanne’s experience includes hotel general management, cluster management, major contract negotiations, sales and revenue management, hotel openings and acquisitions. As well as managing sporting stadiums, major events, and leisure complexes, both in the UK and abroad in a senior capacity. As of January 2024, Suzanne was promoted to Managing Director for Radisson Hotel Group’s UK and Ireland portfolio. On a personal level, Suzanne is very proud of her Northern Irish roots and likes to spend much of her spare time ‘back home on the emerald isle’ with her 15-year-old, sport-fanatic son. She has a passion for ‘everything’ outdoors, including water sports and horses.

Content Creator / @Stacey_and_three

Stacey Sumner

Content Creator / @Stacey_and_three

Stacey is an Instagram ‘mumfluencer’ who goes by the handle @Stacey_and_three. Mother to twin girls and a boy, she has amassed a following of over 70,000 and has experience executing successful collaborations in both the retail and hospitality industry. With partnerships ranging from Volkswagen and Nike to a plethora of hotel partnerships including Feldon Valley and The Belfry, Stacey knows how to communicate brand messaging to her fellow mums!

Guides for Brides & Big Day Agency

Nikita Thorne

Head of Strategy, Guides for Brides & Big Day Agency

Since 1995, Guides for Brides has been helping engaged couples to find exceptional wedding venues across the UK. The company regularly publishes data insights used by marketing agencies, wedding consultants and government agencies and is considered a trusted source of information and advice on anything related to weddings. Nikita leads the Guides for Brides marketing team and business strategy development. Her team has gained a reputation for using a data-driven approach to connect wedding businesses with the most relevant couples. She has been integral in delivering strategies to boost consumer confidence and give clients even more opportunities to maximise their growth across a wide variety of platforms.

Digital Mktg Manager, The Other House

Jasmine Trickey

Digital Marketing Manager, The Other House

Jasmine is a seasoned Digital Marketer with over 7 years of experience promoting boundary-pushing, hybrid hospitality startups and scale-ups. With a proven track record in brand launches, property openings, and international expansion, her expertise lies in curating consistent, targeted messaging and experiences across a spectrum of digital channels. Currently, she leads the Digital Marketing strategy at The Other House, a pioneering brand of Residents Clubs that blends apartment-style living, hotel services, and members club facilities.

Associate Director, BVA BDRC

Fiona von-Hinten

Associate Director, On the Move Division, BVA BDRC

Fiona is an Associate Director in the ‘On the Move Division’ at BVA BDRC, the leading market research company in the UK hotels sector. She has 8 years’ worth of specialism in Hotels research and runs BVA BDRCs flagship study, the Hotel Guest Survey. Fiona also works on brand positioning projects and hotel mystery shopping.

Marketing Director, 80 DAYS

Sam Weston

Marketing Director, 80 DAYS

Sam is Marketing Director at 80 DAYS, a full service creative and digital marketing agency specialising in hospitality and working with some of the world’s most respected hotel and travel brands. A self-confessed, enthusiastic hotel marketing geek, Sam enjoys sharing insights and knowledge from 80 DAYS and sister company, Hotel Benchmark, with like-minded hoteliers.

Managing Director, Triggerfish

Andrew White

Managing Director, Triggerfish

Andrew founded Triggerfish more than twenty years ago as specialist communications agency focused on the hospitality sector. In line with the changing media landscape, the agency has adapted to digital and social platforms and offers clients clear cut quantifiable results.

Andrew has built long standing customers for Triggerfish with clients including the Science Museum, Somerset House, Exclusive Collection as well as independent hotels and venues. His business tenacity is matched by leisure time pursuits that include running the Sahara Desert, swimming from Alcatraz and cycling over the Andes crossing Chile and Argentina. This summer he will cycle coast to coast across Africa from the Atlantic Ocean to the Indian Ocean.

Head of Sales & Marketing, For-Sight

Matt Willacy

Head of Sales & Marketing, For-Sight

Matt Willacy, For-Sight’s Head of Sales and Marketing, brings two decades of experience in leading roles within top providers of PMS, RMS, and CRM technologies. With a focus on the evolving hospitality tech landscape, he talks to the industry and hoteliers about the use of guest data for boosting hotel sales, revenue, and guest loyalty. Instrumental in For-Sight’s rapid expansion, Matt engages with hoteliers globally, emphasising the transformative impact of data-driven strategies, solidifying For-Sight CRM’s leadership in hospitality marketing and CRM technology.

Managing Director, Pic PR

Abbie-Jaye Wilson

Managing Director, Pic PR

Abbie-Jaye is Managing Director of Pic PR, a Gloucestershire-based communications agency, which she joined more than eight years ago. Abbie-Jaye oversees the day-to-day running of Pic PR, focusing on its staff, client relationships and finances. Abbie has worked on award-winning campaigns across a broad client base for over 12 years.