Speakers

Speakersneil22026-04-24T15:29:00+01:00

THE NATIONAL HOTEL MARKETING CONFERENCE 2026

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 30th APRIL 2026.

We’re delighted to list the speakers for the 2026 National Hotel Marketing Conference, click on them for their bio’s.

Danielle Abreu

Group Marketing Manager, Gough Hotels

James Bland

Commercial Director, Ipsos

Chris Bowling

Head of Digital Marketing, BWH

Pamela Carvell

Life President, Hotel Marketing Association

Nicola Cook

Marketing Director, Rudding Park

Emily Cox

Commercial Director, Cedar Court Hotels

Tanya Davis

Weddings, The Apartment Group

Carol-Ann Doheny

Digital Marketing Specialist, Bookassist

Louise Evans

Hospitality Revenue Manager, Silverstone

Harry Fielder

Managing Director, Umi Digital

Louise Garner

Commercial Director, Kabannas

Alison Hargreaves

MD, Guides for Brides

Simon Kershaw

Executive Director, Bike & Boot Inns

Neely Khan

Founder, Kahani

Jess Lowes

Account Director, Punch Hospitality

Maria Macree

Business Devel. Director, Profitroom

Melissa Maddock

Travel Content Creator

Hollie McHugh

Marketing Director, Net Affinity

Ian Miller

CEO, Crafted

John Mullen

Senior Territory Sales Mngr (UK), Revinate

Allan Nelson

Managing Director, For-Sight

Helen Nurse

Director, Capture 1

Des O’Mahony

Founder & Chairman, Bookassist

Chloe Parry

Content Marketing Executive, Carden Park

Emma Parfitt

Managing Partner, 80 DAYS

Heather Pownall

Director, Heather's Media Hub

Corinna Rae

Owner, Burleigh Court Cotswolds

Joanne Reeves

DoSM, Farncombe Estate

Tara Robinson

Sales & Marketing Director, Eden Collection

Carla Severn

Founder, Storybox Marketing

Shaun Sequeira

Senior UK & Ireland Lead, HiJiffy

Richard Smith

General Manager, Aldwark Manor

Kirsten Stavasius

Snr Account Manager, 80 DAYS

Rose Webb

Marketing Director, Clermont Hotel Group

Stephanie Westwell

Group Marketing Manager, The Grove

Louise Wright

Commercial Director, Punch Creative

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

The National Hotel Marketing Conference 2018

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Principal Sponsors – NHMC 2026:

Marketing Directors’ Panel:

Marketing Directors’ Panel:

Gold Sponsors – NHMC 2026:

Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com

Group Marketing Manager, Gough Hotels

Danielle Abreu

Group Marketing Manager, Gough Hotels

Danielle leads Sales, Marketing and HR for Gough Hotels, an independent family-owned hospitality group in Suffolk. Her role focuses on driving commercial performance while shaping people strategy, guest experience and brand positioning across the company’s two properties.

The business is currently in an exciting period of transition, with significant investment in introducing wellness facilities, including the launch of a new waterfront spa, alongside the recently launched ground floor refurbishment of the Salthouse. Danielle is passionate about evolving traditional hotel marketing into experience-led storytelling, ensuring the hotels remain relevant to local audiences while attracting new leisure guests.

Commercial Director, Ipsos

James Bland

Commercial Director – Travel, Hospitality & Leisure, Ipsos

Leading global market research firm Ipsos expanded its industry influence by merging with BVA last year, thus incorporating the substantial hotel sector expertise of BDRC’s long-established hotels team. A part of that since 2011, having previously grown up working in hotels, James and his colleagues have led pioneering research in this domain. This includes (but is not limited to) the Hotel Guest Survey (HGS), an international brand and consumer tracking studies that, like James, began in 1982. In his session at NHMC, James will unveil compelling new insights into the evolution of the customer booking journey in the age of AI.

Head of Digital Marketing, BWH

Chris Bowling

BWH / Best Western Hotels GB

Chris is a passionate book-direct champion on a mission to empower hoteliers with greater independence through the power of digital marketing. In this space, he shares thoughtful insights about the ever‑evolving travel industry. Since joining BWH Hotels (Best Western Hotels & Resorts, SureStay Hotel Group, and WorldHotels), he has been captivated by the complexities and unique challenges that define the travel landscape. His passion for growth has driven him on a continuous journey to uncover and implement the most effective tactics for boosting market share for hoteliers.

In a landscape crowded with a wide range of distribution channels, Chris emphasizes the importance of building a strong brand channel that consistently delivers results.

Life President, Hotel Marketing Association

Pamela Carvell

Life President, Hotel Marketing Association

Pamela has pursued a career in international Marketing, on both the agency and client side and in various industries, but with hospitality being the industry sector in which she is best known. She is not only Life President of the HMA, but was also instigator of, and ever since the organiser of the annual Hotel Marketing Awards, which are celebrating 30 years in 2025. In addition to a Marketing Degree, she is a qualified Nutrition Adviser and Master Practitioner of Neuro Linguistic Programming. Pamela is also accredited by the Real World Group to deliver their various Leadership assessment tools. Running her Quirky Antiques business and blogging on the topics of Marketing, Healthy Eating and Positive Thinking are passions. In her spare time, apart from walking her Scottie, she is an avid football fan, supporting both Coventry City (where she was born) and Manchester United, who she started also following during 3 years at Uni in the city.

Marketing Director, Rudding Park

Nicola Cook

Marketing Director, Rudding Park

Nicola has over 25 years’ experience of marketing in the hospitality industry. Having undertaken a PR & Marketing degree, Nicola spent 16 years in London marketing a variety of including hotels, restaurants and private members clubs (highlights included working for Sir Terence Conran and Michelin- starred chef, Jean-Christophe Novelli).

Wanting to return to her Yorkshire roots, she joined Rudding Park in Harrogate in 2011 and has gone on to lead the marketing team, delivering a wide range of creative campaigns which get results. Through increasing brand awareness and elevating the profile of the award-winning hotel, spa and golf resort, Nicola has driven demand to support revenue growth from £11.9M to £27.5M over the last 12 years. When not at work, Nicola may be found cycling (fair weather), dancing (any weather) spa-ing or golfing (all in the interests of product familiarisation!)

Commercial Director, Cedar Court Hotels

Emily Cox

Emily Cox, Commercial Director, Cedar Court Hotels

Emily leads the commercial strategy, revenue performance, and market growth across Cedar Court Hotel’s portfolio. With over 20 years’experience across both branded and independent hospitality businesses, spanning operational and commercial leadership, she brings a well‑rounded understanding of how to drive sustained success within a competitive market. Her role centres on driving profitability, shaping long‑term strategy, and empowering her teams to deliver strong, consistent results that enhance both guest experience and business performance.

Weddings, The Apartment Group

Tanya Davis

Tanya Davis, Weddings & Events Consultant, The Apartment Group

The Apartment Group is an award-winning operator of eight luxury wedding and leisure venues across the Northeast, including Whitworth Estate Deer Park, Runa Farm, The Croft and Lartington Hall in County Durham, and Le Petit Chateau and Newton Hall in Northumberland. Tanya has worked in sales and operational roles for over 15 years, including Head of Weddings & Private Events at Gainford Group, Sales Manager at Macdonald Hotels & Resorts, as well as positions with De Vere/Village Hotels and The Doxford Group.

Digital Marketing Specialist, Bookassist

Carol-Ann Doheny

Digital Marketing Specialist, Bookassist

With 11 years of experience spanning both agency and in-house roles, Carol-Ann Doheny brings a unique, 360-degree perspective to the hospitality sector. Carol-Ann is a Digital Marketing Specialist at Bookassist, she is responsible for developing and managing performance-driven strategies for a diverse portfolio of hotels across Europe and International markets. Prior to her role at Bookassist, Carol-Ann served as the Marketing Manager for a prestigious five-star hotel in Dublin. Carol-Ann holds a Bachelor of Commerce specializing in Marketing from University College Dublin. She is deeply passionate about helping hotels maximize their revenue potential through smart digital strategies, data-led decision making, and a sophisticated understanding of the guest journey.

Hospitality Revenue Manager, Silverstone

Louise Evans

Hospitality Revenue Manager, Silverstone / Revenue Manager at Escapade Hotel

Having joined the team last July, Louise brings 20 years of experience in the hotel industry—primarily within luxury country house hotels in Warwickshire. Her knowledge and expertise lie in revenue management, sales strategy, and leadership. Louise’s role within the hotel focuses on driving sustainable revenue growth, and she works closely with sales, marketing and front-of-house teams to optimise commercial performance and enhance the overall guest experience. She is passionate about collaborative work, streamlining the guest journey, and delivering a seamless end-to-end hospitality experience while maximising revenue through strategic rate growth, occupancy optimisation, and achieving budgeted room and total hotel revenue targets.

Managing Director, Umi Digital

Harry Fielder

Community Chairman, Hotel Marketing Association & Managing Director, Umi Digital

Harry is the current Community Chair of the Hotel Marketing Association (HMA) and the CEO of hotel marketing agency, Umi. Harry is a marketer and developer in equal measure, and works closely with hotel and travel businesses to excel online and maximise their digital capabilities. Alongside his primary roles, Harry consults hotel boards to guide a holistic tech strategy; and operates as a technical sounding board for strategic planning. As a serial experimenter, Harry frequently develops and pilots new tools via Umi Labs and fosters an entrepreneurial ethos in the businesses he works with.

Commercial Director, Kabannas

Louise Garner

Louise Garner

Commercial Director & Co-Founder, Kabannas

Louise is Commercial Director and Co-Founder at Kabannas, a budget hotel brand with two openings in 2026, one in London and one in Edinburgh. Louise has worked in the hospitality industry for several decades, 17 years spent in San Francisco, working in city centre and resort properties in Revenue Management and then wider Commercial roles. She moved back to the UK and oversaw the Commercial performance for Hilton branded properties in London for 5 years, and then ran a consulting company before working for Clink Hostels 4+ years.

MD, Guides for Brides

Alison Hargreaves

Managing Director, Guides for Brides

Alison is the founder of Guides for Brides, BeyondWeddings, Big Day Agency and several other wedding marketing platforms, representing, assisting and advising many of the UK’s wedding venues and venue groups. Her platforms attract over 5 million page views per year and Guides for Brides alone has 170,000 social media followers, giving valuable data and insights to help wedding venues get the best possible return on their marketing activities. She was a founder member and Deputy Chair of the UK Weddings Taskforce, supporting venues throughout the pandemic with regular webinars while putting pressure on the Minister of Justice to allow outdoor weddings and supplying data to the government to support unrestricted weddings.

Executive Director, Bike & Boot Inns

Simon Kershaw

Executive Director and co-founder of Bike & Boot Inns

Simon Kershaw is Executive Director and co-founder of Bike & Boot Inns, a UK-based leisure hotel brand built around a distinctive, experience-led concept for modern travellers. A seasoned hospitality professional, Simon has played a key role in developing Bike & Boot from the ground up: identifying a gap in the market and creating a brand that resonates with clearly defined guest segments, including cyclists, walkers, dog owners and experience-driven travellers. Combining operational expertise with a strong commercial mindset, Simon focuses on turning guest engagement into measurable revenue. His approach connects brand, local partnerships, and guest data to drive performance across the entire guest journey.

Founder, Kahani

Neely Khan

Neely Khan

Founder, kahani / Head of AWC.

Originally a copywriter, Neely Khan went on to acquire a Midlands-based creative agency, “AWC” after eight years of working closely with hospitality companies on brand positioning, content strategy, and storytelling. Her agency has partnered with brands including Smiling House Luxury, Abode Luxury Rentals, The Great Malvern Hotel, and Cheval Collection, helping drive brand loyalty, increased spend, and long-term trust through story-led communication. Neely’s agency has now founded “kahani”, the “UK’s first-and-only framework” that ensures hospitality brands get found by AI search tools and chosen by humans – blending high-impact storytelling with Generative Engine Optimisation (GEO).

Account Director, Punch Hospitality

Jess Lowes

Jessica Lowes
Account Director, Punch Hospitality

With over a decade of experience in content marketing and digital insight within the hospitality sector, Jessica’s expertise lies in crafting tailored strategies that not only increases revenue but strengthens brand loyalty with your guests, new and old. She has worked alongside brands inc. IHG brands Hotel Indigo and Holiday Inn, National Trust, Hilton, and Clermont Hotel Group whilst working at Punch, Yorkshire’s only integrated hospitality marketing agency.

Business Devel. Director, Profitroom

Maria Macree

UK Business Development Director, Profitroom

Bringing over 20 years of enriched experience to the table, Maria’s professional journey navigates the heart of the hospitality industry, with a dedicated focus on sales and commercial leadership, particularly shining within the Hospitality Technology arena. As an ex-operator, Maria can relate to the many challenges that hospitality professionals face and she champions automated processes and integrated systems where possible. Maria has a proven record of business development, delivering strong and sustainable growth and profit, and managing key accounts with a consultative and value-driven approach. She enjoys coaching and developing team members, growing teams to support rapid expansion in growth markets, and creating go-to-market strategies that leverage her expertise in the SaaS space of hospitality technologies.

Travel Content Creator

Melissa Maddock

Travel Content Creator

Having started off visiting the Harry Potter filming locations in 2020 and starting her social media and Set jetting journey then, Melissa has since grown her following to over 1.1 million followers across TikTok, Instagram and YouTube. Sharing her travels across the world visiting filming locations showing everything from the scenes filmed there, fun filming facts and even recreating scenes. T his year alone Melissa’s journeys have taken her across Europe, America, Canada and the UK, and have even given her the chance to work with VisitBritain, Sony, FOX, Universal, Disney and more. Making set jetting her full time job.

Marketing Director, Net Affinity

Hollie McHugh

Marketing Director, Net Affinity

Hollie is the marketing director at Net Affinity, a Hotel Technology company who simplify the lives of hoteliers by delivering commercial success through direct bookings for Independent, Resort and Group hotels. As Marketing Director, Hollie oversees the Marketing team who provide best-in-class marketing to our hotel clients, and Hollie also oversees Net Affinity’s marketing strategy and brand.

CEO, Crafted

Ian Miller

CEO, Crafted

Since the early days of search marketing, Ian’s passion for driving business growth has seen him support a vast array of brands to navigate the evolving world of digital. As Crafted’s CEO, he has established the agency as a powerhouse in the digital space, forging a path of industry recognition and success for clients such as Hotelplan, Locke and Preferred Hotels & Resorts, . Ian has inspired a variety of audiences at industry conferences, covering thought-provoking themes such as the future of marketing and sustainability in digital.

Senior Territory Sales Mngr (UK), Revinate

John Mullen

Senior Territory Sales Manager (UK), Revinate

John is a hospitality and travel tech enthusiast who has spoken at NHMC previously. Currently working with Revinate as the Senior Territory Sales Manager for UK, John has partnered with hoteliers to map their tech needs with their revenue goals.

Managing Director, For-Sight

Allan Nelson

CEO & Co-Founder, For-Sight

Allan, Founder, CEO, and Board Director of For-Sight, is a leading voice in transforming the hospitality industry. With a strong passion for technology, Allan advocates for the strategic use of zero and first-party data, CRM technology, and targeted marketing to drive revenue for hotels. Under his leadership, For-Sight delivers innovative solutions to support hotels in building guest engagement, growing revenue, and fostering guest loyalty. In addition to his role at For-Sight, Allan actively contributes to industry conversations, participating in talks and discussions with peers for over 20 years now. His engagement in these conversations reflects not only his commitment to staying at the forefront of industry trends but also his dedication to fostering innovation and progress in the ever-evolving worlds of hospitality & technology.

Director, Capture 1

Helen Nurse

Director, Capture 1

Helen is the founder of Capture 1, a digital agency she has run for over 25 years. With early roots in television, her agency went on to specialise in video production and interactive media for marketing, training, and events. Alongside this, Helen ran immersive live children’s and Christmas events for five years, partnering with family attractions and venues across the UK. Between 2000 and 202, she also delivered hundreds of online live events for thousands of families, working with brands like the Co-op and The Scouts Association. Today, Helen specialises in WhatsApp and social messaging strategies that help events and attractions communicate smarter, boost engagement, and create more meaningful visitor experiences through real-time, interactive messaging.

Founder & Chairman, Bookassist

Des O’Mahony

Founder & Chairman, Bookassist

Dr Des O’Mahony is Founder & Chairman at Bookassist, the award-winning international company delivering strategy and technology to independent hotels to drive increased profitability and book-direct business growth. Having served as CEO since the company’s inception in 1999, Des now focuses on the marketing side of the business. Originally trained as a physicist, Des obtained a PhD in Physics and then transitioned into early internet technologies in the mid 1990s. He has been twice honoured, for Entrepreneurship and for Online Business, by the Irish Internet Association annual awards and has received HSMAI Europe’s “Top 10 Extraordinary Minds in Marketing” award.

Content Marketing Executive, Carden Park

Chloe Parry

Content Marketing Executive, Carden Park, Cheshire

Chloe is the Content Marketing Executive at the award winning Carden Park Hotel in Cheshire. Specialising in videography and photography, she uses her exceptional editing skills to create stunning social media content. Chloe has expert and in-depth knowledge of key social media channels, in particular Instagram and TikTok algorithms. This enables her to create successful posts that audiences engage with. Chloe is the genius behind the Carden Park TikTok, which won the Social Media Marketing Campaign Award at the 2023 Hotel Marketing Awards. Chloe loves to share her passion and knowledge of social media with others to create stand out content.

Managing Partner, 80 DAYS

Emma Parfitt

Emma Parfitt

Managing Partner, 80 DAYS

Emma joined 80 DAYS as Managing Partner in February, bringing nearly two decades of senior hospitality experience. Her career spans some of London’s most respected hotel names, including The Savoy, Dorchester Collection UK and Bulgari Hotel & Residences London. Over the years, she has led the launch of new properties, restaurants and bars, orchestrated strategic rebrands, and delivered complex repositioning campaigns – always with a sharp focus on storytelling, market relevance, and long-term brand value. At 80 DAYS, Emma leads client relationships, strengthening how the agency partners with hotel owners and leadership teams to deliver long-term brand and commercial growth.

Director, Heather's Media Hub

Heather Pownall

Founder, Heather’s Media Hub

Heather Pownall is the founder of Heather’s Media Hub, a multi-award-winning media, marketing, and communications consultancy now in its seventh year. With 25+ years in media and marketing, Heather works with medical and membership associations to deliver outcome-based campaigns, sell-out events, and storytelling that connects. She has produced hundreds of hours of podcasts with global audiences, embedding each podcast series as a core part of a wider marketing strategy. The same creativity and storytelling shape social media planning and strategy, ensuring content resonates and drives results. Heather’s reputation and recognition continue to grow, recently named Entrepreneur of the Year at the Digital Women 2025 Awards and shortlisted for a Great British Entrepreneur Award. She is also writing a book to share the lessons every new business owner should know.

Owner, Burleigh Court Cotswolds

Corinna Rae

Owner, Burleigh Court Cotswolds

Corinna had a longstanding career as a Director and CEO across the corporate and not-for-profit sectors before she and her husband James chose to move into the hospitality sector in 2019. They acquired Burleigh Court, a Georgian manor house hotel in the Cotswolds, which at the time was a failing business without any commercial foundation. Starting from scratch, they built it into a business with nearly £2 million in turnover, and continue to grow it by focusing on thoughtful hosted experiences, creating a place of unhurried luxury where guests can truly switch off while generating strong commercial performance.

DoSM, Farncombe Estate

Joanne Reeves

Joanne Reeves

Director of Sales & Marketing, Farncombe Estate

With over 25 years in hospitality, Joanne has built her career through senior sales and marketing roles at some of the UK’s most respected country house hotels and estates. She is particularly known for combining strategic commercial thinking with creative marketing execution. Today, Joanne oversees the commercial strategy of Farncombe Estate’s luxury properties – Dormy House Hotel, The Fish, Foxhill Manor and Hillside Hangouts – where she brings together operational insight, commercial leadership and digital marketing expertise to drive growth, visibility and brand positioning across the portfolio.

Sales & Marketing Director, Eden Collection

Tara Robinson

Sales and Marketing Director, Eden Hotel Collection

Tara has more than 20 years of marketing experience having joined Mallory Court Hotel in 2004, Visit England’s Best Large Hotel 2025. Tara was co-architect in the creation of Eden Hotel Collection, after initially starting her career on Virgin Atlantic’s ‘Fast Track Scheme’. Alongside overseeing sales, marketing and revenue at the award-winning boutique hotel chain which was the AA Small Hotel Group of the Year 2024-25, Tara Chaired South Warwickshire’s tourism body, Shakespeare’s England from 2022- 2026, and is also Co-Chair of the Coventry and Warwickshire Local Visitor Enterprise Partnership (LVEP) Advisory Board. Her role with Coventry and Warwickshire LVEP involves promoting a collaborative approach to tourism for the wider area. Most recently, Tara has been appointed Board member of West Midlands Tourism and Hospitality Advisory Board.

Founder, Storybox Marketing

Carla Severn

Founder, Storybox Marketing

Carla is a Fractional Marketing & CRM Director and founder of Storybox Marketing, with over 20 years’ experience in luxury hospitality. She works with independent and lifestyle hotels to turn guest data into commercial performance, with a focus on CRM strategy, segmentation, and revenue growth. Having worked across the UK, Europe, and South Africa, Carla brings a practical, commercially minded approach to marketing. She is particularly passionate about helping hotel teams move beyond email campaigns to build clear data foundations that drive better decisions, stronger guest relationships, and more meaningful results.

Senior UK & Ireland Lead, HiJiffy

Shaun Sequeira

Shaun Sequeira

Senior UK & Ireland Lead, HiJiffy

Shaun is currently managing HiJiffy’s growth in the United Kingdom & Ireland. He’s driven by hospitality tech and is at the forefront of how conversational AI can empower hoteliers to improve efficiencies while boosting revenue. Shaun has a background in hospitality management and has previously worked at Four Seasons, the Rosewood Hotel Group and many other luxurious groups around the world. He now applies his knowledge from the industry to help hoteliers improve their tech stack in this ever-changing landscape.

General Manager, Aldwark Manor

Richard Smith

General Manager, Aldwark Manor

In May 2025, Richard was appointed General Manager of Aldwark Manor, a 200 acre estate north of York, which has been the subject of massive investment since 2019, including £12 million spend on the Salus Spa. Prior to this, he was Director of Marketing & Partnerships for Classic Lodges for 13 years after an early career with Best Western and Thistle Hotels. Richard has a deep understanding of the wider travel industry as well as the hotel sector, and is a strong advocate of the marketing role within hotels, as well as smart use of the hotel tech stack and new technology and communication channels.

Snr Account Manager, 80 DAYS

Kirsten Stavasius

Kirsten Stavasius

Senior Account Manager, 80 DAYS

Kirsten is a Senior Account Manager at 80 DAYS, the award-winning creative and digital marketing agency specialising in hospitality. As a specialist in Industry Insights and Strategy, Kirsten has worked with some of the world’s most established luxury brands across the travel and fashion industries. With a career spanning operational roles at Hilton to pioneering the digital presence of Johnstons of Elgin, she is uniquely positioned to bridge the gap between commercial challenges and luxury consumer desires. Kirsten is known for translating complex data and market trends into actionable, real-world strategies that deliver from the boardroom to front of house.

Marketing Director, Clermont Hotel Group

Rose Webb

Rose Webb, Marketing Director, Clermont Hotel Group

Rose is Marketing Director at Clermont Hotel Group, one of London’s largest hotel owner-operators with 15 hotels under multiple brands, across landmark locations in the city. Before joining Clermont Hotel Group in 2024, Rose gained two decades of hospitality marketing experience from casual dining, leisure and fitness and members clubs, before turning her hand to hotels.

Group Marketing Manager, The Grove

Stephanie Westwell

Group Marketing Manager, The Grove

Stephanie is a luxury hospitality marketing professional with 10+ years experience across five-star hotels and acclaimed restaurant brands, including Jason Atherton restaurants. As Marketing Manager at The Grove, she leads multi-channel campaigns across digital, content, social, partnerships and creative, combining brand storytelling with commercial performance. Her work has been recognised with Hotel Marketing Awards wins for Best Partnership Marketing for Christmas with Jo Malone London in 2025 and for Everyman in the Garden in 2024, as well as Best Website in 2024.

Commercial Director, Punch Creative

Louise Wright

Commercial Director, Punch Creative

Before joining Punch, Louise was a well regarded sales and marketing professional with the hospitality industry. Throughout her hotel career which has spanned more than 20 years Louise led sales and marketing functions at many hotels and groups including De Vere, Q hotels, splendid Hospitality Group, Thistle and other boutique and leisure properties. As the owner/ director of Punch, Louise now gets to enjoy supporting many hotels in their marketing campaigns and is passionate about creative ways to improve direct business contributions.