THE NATIONAL HOTEL MARKETING CONFERENCE 2026

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 30th APRIL 2026.

The National Hotel Marketing Conference gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK hotel sector.

The NHMC runs from 10am to 5pm on Thursday 30th April.

The Conference Programme below is the programme from the 2025 NHMC which took place on 1^st May ’25. We expect a similar calibre of speakers and range of subjects to be announced this Autumn for NHMC 2026.

Time	NHMC Conference Programme – from 2025
9.00am	Conference Check-in at the Hilton at St George’s Park Coffee & Pastries
10.00am	Conference Welcome & Setting the Scene Pamela Carvell Conference Chair & President of the Hotel Marketing Association
10.10am	Hotel Marketing Association ‘25 Harry Fielder, Community Chairman, Hotel Marketing Association & Managing Director, Umi Digital
10.15am	Hotel Marketing Trends & Insights for ‘25/26 Victoria Hughes, BDM/Market Insights, HotStats (marketplace trends briefing) Sam Weston, Head of Marketing, 80 DAYS (uncover the benchmarks for successful UK hotel websites)
10.40am	Social Media Channels – The Essential Round-up Chloe Parry, Content Marketing Executive, Carden Park
10.55am	The power of voice: discover the channel that drives direct bookings John Mullen, Senior Territory Manager (UK), Revinate
11.10am	Marketing Directors’ Panel (sponsored by MMGY Grifco) Chair: Alexandra Delf, Managing Director/EVP, MMGY Grifco Including: Jim Muir, Commercial Director, BWH/Best Western Hotels UK Tara Robinson, Group Marketing Director, Eden Collection Sheila Pandya, Group Marketing Manager, leaf HOSPITALITY
11.40am	Morning Coffee Networking & Marketing Avenue of Excellence
12.10pm	Marketing Seminars – First Half Choose 1 of these 4 great in-depth hotel marketing seminars Seminar A: Gen Zs aren’t broke – Your marketing is! Jess Lowes, Head of Strategy, Punch Hospitality Yasmine Hammadache, General Manager, Hotel Indigo Seminar B: CRM Excellence: Bridging the Gap between Expectation and Reality in Data-driven Email Marketing Allan Nelson, CEO & Co-Founder, For-Sight, including a case study on Cameron House Seminar C: The face of your brand – building a Website for the Future David Ohandjanian, Company Founder, Up Hotel Agency Lucy Chase-Gardener, Group Marketing Director, Ralph Trustees/The Grove Seminar D: Hotel Partnership & Membership Marketing: Input = Impact! Josh Abbott, Director of Marketing, Foxhills Country Club & Resort Anna Wolfram, Head of Marketing, Grantley Hall
1.00pm	Lunch, Networking & Marketing Avenue of Excellence
2.00pm	Marketing Seminars – Second Half Choose 1 of these 4 great in-depth hotel marketing seminars Seminar A: From Brand into Action: how the right agency partnership will bring your hotel brand to life across the guest journey Including: Gemma Harris, Account Director, and Mike Cook, Head of Strategy, Linney & Anna Durkan, Group Senior Marketing Manager, Dalata Hotel Group Seminar B: Direct Booking Strategies & How The Landmark London Drove Sales Growth to Maximise Profit Dylan Cole, Managing Director, EMEA, Revinate Emanuela Da Ros, Head of Marketing, The Landmark London Seminar C: Omni-Channel Digital presence is a Must for Modern Hotel Marketing Des O’Mahony, Chairman, Bookassist Alexandra Vine, Senior Product Manager, easyHotel Seminar D: Marketing a small hotel collection Susan Scott-Lennon, Senior Marketing Strategist, Net Affinity Victoria Brown, Group Marketing Manager, Galgorm Collection
2.55pm	Marketing Seminars – Extra Time! Choose 1 of these 4 great in-depth hotel marketing seminars Seminar A: Face the Challenges of Multi-channel Demand to Improve your Sales Conversion! Roddy Whiteford, Founder, Maxximise Matthew Voyle, General Manager, Bowood Seminar B: Hospitality Meets Intelligence: AI & the Future of Guest Experience Ellie Claessens, Market Manager, The Hotels Network Danielle Abreu, Group Marketing Manager, Gough Hotels Seminar C: Tackling the Disjointed Website User Experience and Streamlining Technology to Manage Online Visibility Patryk Luszcz, Regional Director, UK, Profitroom Lynnel Farrow, Group Commercial Director, 7Hospitality Management Seminar D: Put your hotel on the silver screen! Seren Welch, Director, Seren Welch Consulting / Screen Tourism consultant Petra Clayton, CEO, CUSTARD
3.45pm	Afternoon Tea and into…
4.05pm	Beam me in! From New York City’s #1 hotel on TripAdvisor George Kurth, Resident Manager, The Bryant Park Hotel, NYC
4.25pm	The HMA Rising Star of the Year – Lauren Bradley, Marketing Manager, The Waldorf Hilton
4.45pm	Marketing Excellence: The 2025 Hotel Marketing Awards Announcing the finalists for this year’s six categories of the Hotel Marketing Awards 2025!
4.55pm	Close of Conference & Drinks Reception In the Marketing Avenue of Excellence

The delegate costs for the 2026 National Hotel Marketing Conference have been kept at the same rate as in 2025…

Full Paying Hotel Delegate:
Rate: £295 + VAT

Association Member rate (Hotels):
Rate: £245 + VAT

Supplier/Agency rate:
Rate: £395 + VAT

.

Register

Martin Evans Follow

Helping hotels, destinations and attractions get the most from their marketing. It's a fun industry!

Martin Evans @martinevansttb ·

24 Jun

Linney, one of this year’s Principal Sponsors of the #NHMC2025 has kindly produced a superb White Paper on Hotel Brand Storytelling. One of the most comprehensive papers of its type, we recommend hoteliers download and read this brilliant doc.

🔗https://www.linney.com/thoughts/reports/brand-storytelling-for-hotels/?dm_i=4QCV,120A6,FKG8K,4Y80C,1

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Martin Evans @martinevansttb ·

15 May

It was great to meet with #NAMC2025 speakers at today’s @MandHShow – and of course, enjoy the brilliant line-up of exhibitors and presentations at today's show. The changing face of Olympia and their £1 billion project is always good to see too.

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Martin Evans @martinevansttb ·

14 Apr

What’s on at #NHMC25?

The UK’s hotel marketing conference returns on 1 May at St. George’s Park covering:

Trends for 2025/26

Social media updates

Senior marketing panel

Expert-led seminars

Live link to NYC’s top-rated hotel,
🔗https://hotelmarketingconference.co.uk/

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Martin Evans @martinevansttb ·

9 Apr

Why is the National Hotel Marketing Conference a must attend?

Here, Harry Fielder, Community Chair of the @HMAinfo explains....

Grab your 🎫 here: https://hotelmarketingconference.co.uk/

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The National Hotel Marketing Conference 2018

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