THE NATIONAL HOTEL MARKETING CONFERENCE 2026
THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 30th APRIL 2026.
National Hotel Marketing Conference 2026 – Programme
The pace of change in hotel marketing has been so much faster in the last 12 months than in any preceding year! Why not catch up…..The National Hotel Marketing Conference gives all hoteliers – independent or group – a great opportunity to choose from a wide range of presentations and seminars, to network with industry colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK hotel sector.
Check out the great range of confirmed speakers here.
The NHMC runs from 10.00am to 5.00pm on Thursday 30th April.
Time
Event
9.00am
Conference Check-in at the Hilton at St George’s Park
Coffee & Pastries
10.00am
Conference Welcome & Setting the Scene
Pamela Carvell
Conference Chair & President of the Hotel Marketing Association
10.05am
Hotel Marketing Association ‘26
Harry Fielder
Community Chairman, Hotel Marketing Association & Managing Director, Umi Digital
10.10am
AI and the future of marketing
Ian Miller
CEO, Crafted
10.30am
The evolution and future of the hotel guest path-to-purchase
James Bland
Commercial Director, Travel, Hospitality & Leisure, Ipsos Formerly BVA-BDRC and now acquired by Ipsos.
James will be presenting new proprietary Ipsos market insights and data revealed exclusively for the NHMC.
10.50am
From Safe to Stand Out: Rehumanising B2B Marketing
Louise Wright
Commercial Director, Punch Hospitality
11.05am
The Marketing Directors’ Panel – sponsored and moderated by 80 DAYS
Chair: Emma Parfitt,
Managing Partner, 80 DAYS
Chris Bowling,
Head of Digital & Consumer Marketing. BWH Hotels
Nicola Cook,
Marketing Director, Rudding Park
Rose Webb,
Marketing Director, Clermont Hotel Group
11.35am
Morning Coffee
Networking & Marketing Avenue of Excellence
12.10pm
Marketing Seminars – First Half
Choose 1 of these 4 great in-depth hotel marketing seminars
SEMINAR A
Getting Social! The Psychology of Social Media / Copywriting for AI & GEO
Heather Pownall,
Director, HM Hub
Neely Khan,
Founder, Kahani & Head of AWC
SEMINAR B
Beyond the Search Bar: Winning the AI Armed Traveller
Including
Hollie McHugh,
Group Marketing Director, Net Affinity
SEMINAR C
B2B isn’t boring, we are
Jessica Lowes,
Account Director, Punch Hospitality
Emily Cox,
Group Commercial Director, Cedar Court Hotels
SEMINAR D
CRM is so much more than email marketing! Utilising guest data in the era of AI
Allan Nelson,
CEO & Co-Founder, For-Sight
Carla Severn,
Founder, Storybox
1.00pm
Lunch
Networking & Marketing Avenue of Excellence
2.00pm
Marketing Seminars – Second Half
Choose 1 of these 4 great in-depth hotel marketing seminars
SEMINAR A
Award-winners! Hotel Marketing excellence
Chris Bowling,
Head of Consumer & Digital Marketing, BWH Best Western GB
Stephanie Westwell,
Group Marketing Manager, The Grove / Ralph Trustees
SEMINAR B
From data to action: Activating guest insights across the full journey
John Mullen,
Senior Territory Sales Manager (UK), Revinate
Simon Kershaw,
Executive Director, Bike & Boot Inns
SEMINAR C
Stop Reacting, Start Acting: Winning the Long Game in a Short-Term World
Kirsten Stavasius,
Senior Account & Strategy Manager, 80 DAYS
Joanne Reeves,
Director of Sales & Marketing, Farncombe Estate
SEMINAR D
A Guest Journey that Converts: Messaging that Brings Revenue with Kabannas & Eden Hotel Collection
Shaun Sequeira,
Senior UK & Ireland Lead, HiJiffy
Louise Garner,
Commercial Director, Kabannas hybrid hotels
Tara Robinson,
Sales & Marketing Director, Eden Hotel Collection
2.55pm
Marketing Seminars – Extra Time!
Choose 1 of these 4 great in-depth hotel marketing seminars
SEMINAR A
The Power of WhatsApp for Hotel Marketing
Helen Nurse,
Director, Capture1
Richard Smith,
General Manager, Aldwark Manor Estate
SEMINAR B
Wedding Venue Marketing: The essential update
Alison Hargreaves,
Managing Director, Guides for Brides
Tanya Davis,
Weddings & Events Consultant, The Apartment Group
SEMINAR C
Digital Marketing Excellence – easyHotel Case Study
Des O’Mahony,
Founder & Chairman, Bookassist,
Carol-Ann Doheny,
Digital Marketing Specialist, Bookassist
SEMINAR D
Connecting Revenue & Marketing: How to Drive Auxiliary spend with an integrated tech stack
Maria Macree
Business Development Director, Profitroom
Danielle Abreu
Group Marketing Manager, Gough Hotels
Louise Evans
Hospitality Revenue Manager, Silverstone/Escapade Hotel
Corinna Rae
Owner, Burleigh Court Hotel Cotswolds
3.45pm
Afternoon Tea and into…
4.05pm
The Big Influencer Interview
Melissa Maddock, @melmadawg
Travel Content Creator, with over 1 million followers across Instagram and TikTok
4.20pm
Social Media: The Essential Update
Chloe Parry,
Content Marketing Executive, Carden Park Resort
4.40pm
AI – where do we go now?
Allan Nelson,
CEO & Co-Founder, For-Sight
4.55pm
Close of Conference & Drinks Reception
In the Marketing Avenue of Excellence
As in previous years, the organisers reserve the right to amend the programme, venue or date should circumstances arise which are beyond their control, and are not responsible for any loss or damage as a result of such amendments.
Full Paying Hotel Delegate:
Rate: £295 + VAT
Association Member rate (Hotels):
Rate: £245 + VAT
Supplier/Agency rate:
Rate: £475 + VAT
Check out the latest article in my newsletter: There’s still time to book your place – Don’t miss NHMC 2026 via @LinkedIn
Check out the latest article in my newsletter: NHMC 2026 - the Countdown Begins via @LinkedIn
Enjoyed this week’s #NoVacancy at Excel London—great to catch up ahead of #NHMC2026. The UK’s newest show for hoteliers builds well on its Aussie success. Also popped into #Confex for some inspiring conference venue ideas.
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Organised by:
Principal Supporting Organisation:
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Principal Sponsors – NHMC 2026:
Marketing Directors’ Panel:
Marketing Directors’ Panel:
Gold Sponsors – NHMC 2026:
