THE NATIONAL HOTEL MARKETING CONFERENCE 2024
THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 2nd MAY 2024.
The National Hotel Marketing Conference is fully supported by the Hotel Marketing Association and HOSPA, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK hotel sector.
The conference programme is from 10.00am to 5pm on Thursday 2nd May.
| Time | Event |
|---|---|
| 9:00am | Conference Check-in at the Hilton St George’s Park Coffee & Pastries |
| 10:00am | Conference Welcome & Setting the Scene Pamela Carvell, Conference Chair & President of the Hotel Marketing Association |
| 10:05am | Hotel Marketing Association ’24 Harry Fielder, Chairman, Hotel Marketing Association & Managing Director, Umi Digital |
| 10:10am | Inbound – from Recovery to Growth Joss Croft OBE, Chief Executive, UKinbound |
| 10:30am | Make Ai your Ally Ian Miller, CEO, Crafted (one of the UK’s leading digital marketing agencies) |
| 10:50am | Unlocking the True Value of your Guests John Mullen, Territory Sales Manager, UK, Revinate |
| 11:05am | Maximising Revenue through the Customer Journey Hollie McHugh, Head of Marketing, Net Affinity |
| 11:20am | The Big Interview – Reclaim the Guest! Yvonne Brennan, Group Director of Marketing, Cycas Hospitality Yogesh Ram, Head of Marketing, The Athenaeum Hotel & Residences |
| 11:45am | Morning Coffee Networking & Marketing Avenue of Excellence |
| 12:10pm | Marketing Seminars – First Half Choose 1 of these 4 great in-depth hotel marketing seminars Seminar A: Marketing your F&B – with Pete Saunders, Head of Relationships, Zonal, and Emanuela Da Ros, Head of Marketing for The Landmark London, the 2023 Winner of the HMA’s Best Food & Beverage Marketing Campaign Seminar B: Conference & Meetings Marketing – with Fiona von-Hinten, Associate Director of BVA BDRC, the UK’s leading market research agency working in the hospitality sector and Kerrin MacPhie, CEO of the Meetings Industry Association Seminar C: Sell the Dream: Marketing your Wedding Venue – with Nikita Thorne, Head of Strategy for Guides for Brides and Alix Matania-Allerton, UK Sales Manager, WedPro by Wedding Dates Seminar D: Spa Marketing Fundamentals: Insider Secrets to Skyrocket your Revenue – with Adam Chatterley, Founder of Salon Business Secrets and recently Chair of the UK Spa Association |
| 1:00pm | Lunch, Networking & Marketing Avenue of Excellence |
| 2:00pm | Marketing Seminars – Second Half Choose 1 of these 4 in-depth hotel marketing seminars Seminar A: Data-Driven Strategies: Integrating Technology and Personalisation for Revenue Growth – including Matt Willacy, Head of Marketing & Sales for For-Sight and Katie Scott, Marketing & Communications Manager, Rockliffe Hall. Seminar B: Creating and Retaining Guest Loyalty – with Daniel Sampaoli, Senior Customer Success Manager for Revinate and Lindsay Armstrong, Group CRM Manager, Daniel Thwaites Hotels Seminar C: Partnership Marketing – including Vince Brisse, Commercial Director, Hart Shoreditch/Curio Collection by Hilton and Dermot Herlihy, Commercial Director, DUKES London Seminar D: Marketing for Leisure Breaks & Holidays – with Karen Hanton MBE, Founder of Pets Pyjamas and Toptable.co.uk, and Gail Aldridge, Marketing Director of The Belfry Hotel & Resort |
| 2:55pm | Marketing Seminars – Extra Time! Choose 1 of these 4 in-depth hotel marketing seminars Seminar A: Influencer Marketing – with Jai Hermolle, Co-Founder & CEO of Voice of Influencer, Stacey Sumner, Content Creator, and moderated by Andrew White, MD, Triggerfish Seminar B: Social Media & Video Marketing: The Essential Round-up – with Chloe Parry, Digital Marketing Executive at Carden Park and Abbie-Jaye Wilson, Managing Director of Pic PR Seminar C: Benchmark your Website – including Sam Weston, Marketing Director for 80 DAYS and Gavin Mountford and Haniah Nasser, Marketing Director and E-Commerce Manager of Iconic Luxury Hotels Seminar D: Paid Media – with Harry Fielder, Managing Director of Umi Digital and Jasmine Trickey, Digital Marketing Manager for The Other House |
| 3:45pm | Afternoon Tea and into… |
| 4:05pm | Ask The Boss! – a Managing Directors panel on Hotel Marketing: Richard Hyde, Chief Operating Officer for Small Luxury Hotels of the World Richard Palmer, Managing Director of Devonshire Hotels & Restaurants Suzanne Speak, Managing Director, UK & Ireland, Radisson Hotel Group Chaired by: Zoe Monk, Senior Editor, Boutique Hotelier |
| 4:30pm | The HMA Young Marketer of the Year – an Interview with Kate Brammer, Manager, Digital Field Marketing , UK, Ireland & Nordics, Marriott International |
| 4:45pm | Marketing Excellence: The 2024 Hotel Marketing Awards – Announcing the finalists for this year’s 11 categories of the Hotel Marketing Awards 2024! |
| 4:55pm | Close of Conference & Drinks Reception In the Marketing Avenue of Excellence |
Full Paying Hotel Delegate:
Rate: £275 + VAT
Association Member rate (Hotels):
Rate: £225 + VAT
Supplier/Agency rate:
Rate: £345 + VAT
It's two weeks go until #NHMC2024!
Check out the latest article in my newsletter: FINAL CONFERENCE PROGRAMME ANNOUNCED via @LinkedIn
How many hotels in London does Travelodge have? Any guesses? 10? 25? Even 50? Well, they’ve just opened their 85th within Greater London - with revenues exceeding £1 billion for the first time, they’ve created their own Taylor Swift effect!
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