THE NATIONAL HOTEL MARKETING CONFERENCE 2023

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT
THURSDAY 27th APRIL 2023

The National Hotel Marketing Conference is fully supported by the Hotel Marketing Association and HOSPA, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK hotel sector.

Time	2023 Programme (2024 will be released this Autumn)
9:00am	Conference Check-in at the Hilton at St George’s Park Coffee & Pastries
10:00am	Conference Welcome & Setting the Scene Pamela Carvell, Conference Chair & President of the Hotel Marketing Association
10:05am	Hotel Marketing Association ‘23 Harry Fielder, Chairman, Hotel Marketing Association & Managing Director, Umi Digital
10:10am	Keep taking the tablets – with Martin Evans, Managing Partner of The Tourism Business & Founder/Organiser of the National Hotel Marketing Conference
10:30am	Marketing Comms: Sustainability in the Context of Travel Understand how to communicate with each of the 5 attitudinal groups uncovered by BVA BDRC’s sustainability segmentation analysis Fiona von Hinten, Associate Director, On The Move Division, BVA BDRC
10:45am	Hospitality’s next Transformation: “The Age of Guest Direct” Travis Cabrera, Regional Director for Europe, Revinate How can the industry embrace the changes in data and preferences in order to implement critical strategies and technologies to activate first-party data and create marketing campaigns and communications that make your guests feel like you are talking to them personally
11:00am	Maximising Profitability through your Hotel Tech Stack Frank Pitsikalis, Vice President, Strategy for Agilysys, and founder of Resort Suite
11:15am	The Power Panel – The Marketing Challenge towards 2025 With Pamela Carvell, President of the HMA, and including Yvonne Brennan, Group Marketing Director of Cycas Hospitality, one of the UK’s leading hotel management companies and Beth Murrell, Director, Digital Field Marketing, UKI, Marriott International
11:35am	Morning Coffee Networking & Marketing Avenue of Excellence
12:10pm	Marketing Seminars – First Half Choose 1 of these 4 great in-depth hotel marketing seminarsSeminar A Direct Marketing 1: Engage, Grow, Retain: The CRM and Data Strategy Blueprint for Hotels – with Jamie McBride, Head of Marketing, For-Sight and Debbie Neate, Head of Marketing of Sutton Hotel CollectionSeminar B Direct Marketing 2: How to use Benchmarking to increase direct bookings – with Clara Tourme, Market Manager, UK & Ireland for The Hotels Network, and Olivia Odudu, Head of Marketing & Communications for The Grand, YorkSeminar C Brand Marketing 1: Sustainability in Marketing – with Louisa Watson, Director of Marketing for Wyboston Lakes, Bedfordshire and Louise Boyse, Commercial & Business Development Director, GreengageSeminar D Product Marketing 1: The Weddings Lifecycle – with Ciara Crossan – Founder & CEO of WedPro by Wedding Dates and Mark Godfrey, Director of Deer Park exclusive wedding venue, Devon
1:00pm	Lunch, Networking & Marketing Avenue of Excellence
2:00pm	Marketing Seminars – Second Half Choose 1 of these 4 great in-depth hotel marketing seminarsSeminar A Direct Marketing 3: Why Hoteliers need to think like Retailers: The future of hotel e-commerce – with Simon Bullingham CEO of Journey Hospitality and Mark Bevan Managing Director of The Elms at AbberleySeminar B Direct Marketing 4: Using a multi-channel marketing approach to help find your right customer – with Hollie McHugh, Head of Marketing for Net Affinity and Jennifer McKenna, former Marketing Director of The Dylan Hotel and The Morgan Hotel in Dublin and now Director of McKenna HospitalitySeminar C Brand Marketing 2: Branding hotels – The Good, The Bad & The Ugly – with Craig Mackie, Managing Director, Shine and Matthew Wallace, Director, Cairndale Hotel, DumfriesSeminar D Product Marketing 2: Spa Marketing – with Tracey Stapleton, MD of The Spa PR Company and Kate Ecob, Marketing & Sales Manager, The Coniston Hotel, Spa & Country Estate, North Yorkshire
2:55pm	Marketing Seminars – Extra Time! Choose 1 of these 4 great in-depth hotel marketing seminarsSeminar A Direct Marketing 5: The Top 4 ways to Boost Direct Bookings – with John Mullen, Senior Territory Sales Manager, UK & Ireland, Revinate, and Elliott Wakefield, Group Marketing Director for Alexander HotelsSeminar B Direct Marketing 6: Partnership Marketing – with Sabine Kern, Director of Marketing for Broadwick Soho, and Maria Hamilton, Senior Account Director for Custard CommunicationsSeminar C Brand Marketing 3: Brand Visibility – with Chloe Parry, Content Marketing Executive for Carden Park, Cheshire and Dan Taylor, Head of Technical SEO for SALT.agencySeminar D Product Marketing 3: Recruitment Marketing – with Helen Laing, Managing Director of Independent Hotel Marketing, and Nicola Cook, Head of Marketing, Rudding Park, Harrogate
3:45pm	Afternoon Tea and into…
4:00pm	Digital Hotel Marketing 2025 With Tim Jones, Regional Performance Marketing Manager, Europe for Mandarin Oriental Hotel Group, and Harry Fielder, Chair of the Hotel Marketing Association
4:20pm	HMA Awards 2023 Revealing the shortlist for the HMA Hotel Marketing Awards 2023
4:25pm	The Big Idea! Low Cost and No-Cost Marketing Techniques for 2023/24 Ideal tips for recession-proof marketing Chaired by Pamela Carvell, President of the Hotel Marketing Association, with Elliott Wakefield, Group Marketing Director for Alexander Hotels and Tracey Stapleton, MD of The Spa PR Company
4:45pm	Close of Conference & Drinks Reception In the Marketing Avenue of Excellence

Full Paying Hotel Delegate:
Rate: £275 + VAT

Association Member rate (Hotels):
Rate: £225 + VAT

Supplier/Agency rate:
Rate: £345 + VAT

The National Hotel Marketing Conference 2018

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