Managing Director, Custard Communications

Petra is founder and managing director of hotel marketing and communications agency Custard Communications which she launched in 2007 to deliver creative, strategic and measurable solutions to the hotel industry through clever communications.

She has her finger on the pulse of the industry’s challenges and commercial pressures, including the complex qualifications and training market. With more than 24 years in hospitality marketing, Petra is a frequent commentator on relationship marketing, PR, partnerships and brand development. Petra has also relished the opportunity to share her teaching and marketing expertise with the industry and is a trainer for the Master Innholders Aspiring Leaders Diploma.  Custard has developed a reputation for clever, connected and curious thinking and helping hotels grow and build their business creatively.