Head of Marketing, The Athenaeum Hotel & Residences

As Head of Marketing at The Athenaeum Hotel & Residences, Yogesh leads the hotel’s marketing, digital and commercial insights strategy.  Yogesh brings insights and experience into marketing automation, guest intelligence and loyalty, with AI and data-driven guest technology.  His experience was shaped through his early career in hospitality operations, in marketing at blue chip companies and later agency side, across multiple hospitality businesses.

This includes the luxury member’s club Home House, and later the hybrid hotel owner-operator, Safestay PLC.  Today, Yogesh is specialising in the activation of guest data to better target, personalise and measure guest experiences.  His toolkit builds on the smart use of CRM and custom data platforms. They help him map the guest journey across disconnected channels, connecting revenue, sales, and marketing into one single source of truth. By doing this, his leadership has brought data-driven insights to the hotel’s commercial strategy.