CEO & Co-Founder, For-Sight

Allan is currently CEO and Co-Founder of For-Sight. With an extensive background in data-driven communications and the surrounding technology. his main role is strategy, leadership and growing the business. He is also a member of the Traveltech for Scotland Advisory Board.

For-Sight itself is a cloud-based Hotel CRM (Customer Relationship Management) product. It enables hotels and other accommodation providers to utilize their own data for automated guest communication, marketing & analytics purposes. This helps them maximise direct revenue opportunities and minimise cost via automation.