Group CRM Manager, Daniel Thwaites
With over 15 years’ experience in working with email communications and CRM systems – Lindsay has a with wide range of marketing experience, specialising in customer retention, reactivation and conversion, with a strong knowledge of email campaign planning and mapping customer journeys. The past 5 years, she’s been the driving force behind the CRM strategy for Daniel Thwaites, working alongside property teams and stakeholders to achieve the very best result from one-time marketing campaigns, automation, loyalty, and guest feedback.