THE NATIONAL HOTEL MARKETING CONFERENCE 2025

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 1st MAY 2025.

The first group of speakers at the 2025 National Hotel Marketing Conference are profiled below. Check back to this page for regular updates as more speakers are confirmed!

Josh Abbott

Director of Marketing, Foxhills

Lauren Bradley

Marketing Manager, Waldorf Hilton, London

Pamela Carvell

Life President, Hotel Marketing Association

Lucy Chase-Gardener

Group Mktg Director, Ralph Trustees Ltd

William Cotter

Managing Director, Net Affinity

Harry Fielder

Community Chairman, HMA

Des O’Mahoney

Chairman, Bookassist

Chloe Parry

Content Marketing Executive, Carden Park

Tara Robinson

Sales & Mktg, Eden Hotel Collection

Sam Weston

Marketing Director, 80 DAYS

Matt Willacy

Head of Sales & Marketing, For-Sight

Louise Wright

Commercial Director, Punch Creative

The National Hotel Marketing Conference 2018

Join the mailing list

To receive more information about our events which include The National Hotel Sales, Spa, Wedding Venue and Restaurant Marketing Conferences and keep up-to-date with the latest news, simply fill in the form provided and join our mailing list. We promise not to bombard you with emails, and will never rent, sell or share your details with any third parties. By joining you have opted in to receive this information.

Organised by:

In partnership with:

Supporting organisations:

Principal Sponsors – NHMC 2024:

Gold Sponsors:

Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com

Josh Abbott

Josh Abbott, Director of Marketing at Foxhills

Josh is a dedicated and ambitious hotel marketer who leads an award-winning marketing team at Foxhills Club & Resort in Surrey (named Hotel Marketing Association’s Best Hotel Marketing Team 2024 and Business Travel People Team of the Year 2024)

With extensive experience in both the B2B and consumer market, Josh was previously Account Director at an international PR and marketing agency – representing a number of luxury resorts, tourist boards, golf clubs and leading brands across the UK and Europe – before moving in-house nearly three years ago. His commitment to championing better marketing practices underscores his expertise and dedication to the industry.

Josh believes in holistic marketing strategies which has seen him lead successful projects and campaigns across brand, social, partnerships, email, digital, print, influencers and PR. Now a committee member of the Hotel Marketing Association and regular industry speaker, Josh is passionate about making impactful contributions to the hotel industry to improve innovation in marketing.

Pamela Carvell

Life President, Hotel Marketing Association

Pamela Carvell, Life President HMA & Lifestyle Consultant.

Passionate about Marketing, healthy eating, positive thinking, football and antiques.

After gaining her degree in Marketing then working 20+ years in International Marketing Pamela qualified as a Master Practitioner of NLP and a Nutrition Adviser. She now delivers Workplace Wellness Programmes, blogs about Marketing, nutrition, NLP and upcycles & sells Antique furniture.

She has a season ticket at 3 different football grounds!

Harry Fielder

Community Chairman, Hotel Marketing Association & Managing Director, Umi Digital

Harry is the current Community Chairman of the Hotel Marketing Association (HMA) and the CEO of hotel marketing agency, Umi. Harry is a marketer and developer in equal measure, and works closely with hotel and travel businesses to excel online and maximise their digital capabilities. Alongside his primary roles, Harry consults hotel boards to guide a holistic tech strategy; and operates as a technical sounding board for strategic planning. As a serial experimenter, Harry frequently develops and pilots new tools via Umi Labs and fosters an entrepreneurial ethos in the businesses he works with.

Des O’Mahoney

Chairman, Bookassist

Dr Des O’Mahony is Founder & Chairman at Bookassist, the award-winning international company delivering strategy and technology to independent hotels to drive increased profitability and book-direct business growth. Having served as CEO since the company’s inception in 1999, Des now focuses on the marketing side of the business. Originally trained as a physicist, Des obtained a PhD in Physics and then transitioned into early internet technologies in the mid 1990s. He has been twice honoured, for Entrepreneurship and for Online Business, by the Irish Internet Association annual awards and has received HSMAI Europe’s “Top 10 Extraordinary Minds in Marketing” award.

Chloe Parry

Content Marketing Executive, Carden Park, Cheshire

Chloe is the Content Marketing Executive at the award winning Carden Park Hotel in Cheshire. Specialising in videography and photography, she uses her exceptional editing skills to create stunning social media content. Chloe has expert and in-depth knowledge of key social media channels, in particular Instagram and TikTok algorithms. This enables her to create successful posts that audiences engage with.

Chloe is the genius behind the Carden Park TikTok, which won the Social Media Marketing Campaign Award at the 2023 Hotel Marketing Awards. Chloe loves to share her passion and knowledge of social media with others to create stand out content.

Tara Robinson

Sales and Marketing Director, Eden Hotel Collection

Tara has more than 20 years of marketing experience having joined Mallory Court Hotel in 2004 before co-creating Eden Hotel Collection, after initially starting her career on Virgin Atlantic’s ‘Fast Track Scheme’.

Alongside overseeing sales, marketing and revenue at award-winning boutique hotel chain Eden Hotel Collection, (AA Small Hotel Group of the Year 2024-25) Tara is Chair of South Warwickshire’s tourism body, Shakespeare’s England, and is also Co-Chair of the Coventry and Warwickshire Local Visitor Enterprise Partnership (LVEP) Advisory Board. Her role with Coventry and Warwickshire LVEP involves promoting a collaborative approach to tourism for the wider area – fulfilling her passion and pride for the region.

Sam Weston

Marketing Director, 80 DAYS

Sam is Marketing Director at 80 DAYS, a full service creative and digital marketing agency specialising in hospitality and working with some of the world’s most respected hotel and travel brands. A self-confessed, enthusiastic hotel marketing geek, Sam enjoys sharing insights and knowledge from 80 DAYS and sister company, Hotel Benchmark, with like-minded hoteliers.

Matt Willacy

Head of Sales & Marketing, For-Sight

Matt Willacy, For-Sight’s Head of Sales and Marketing, brings two decades of experience in leading roles within top providers of PMS, RMS, and CRM technologies. With a focus on the evolving hospitality tech landscape, he talks to the industry and hoteliers about the use of guest data for boosting hotel sales, revenue, and guest loyalty. Instrumental in For-Sight’s rapid expansion, Matt engages with hoteliers globally, emphasising the transformative impact of data-driven strategies, solidifying For-Sight CRM’s leadership in hospitality marketing and CRM technology.

Louise Wright

Commercial Director, Punch Creative

Before joining Punch, Louise was a well regarded sales and marketing professional with the hospitality industry. Throughout her hotel career which has spanned more than 20 years Louise led sales and marketing functions at many hotels and groups including De Vere, Q hotels, splendid Hospitality Group, Thistle and other boutique and leisure properties. As the owner/ director of Punch, Louise now gets to enjoy supporting many hotels in their marketing campaigns and is passionate about creative ways to improve direct business contributions.

Speakers

THE NATIONAL HOTEL MARKETING CONFERENCE 2025

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT, THURSDAY 1st MAY 2025.

Meet Our Team

Join the mailing list

Organised by:

In partnership with:

Supporting organisations:

Principal Sponsors – NHMC 2024:

Gold Sponsors:

Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com

Director of Marketing, Foxhills

Josh Abbott

Marketing Manager, Waldorf Hilton, London

Lauren Bradley

Life President, Hotel Marketing Association

Pamela Carvell

Life President, Hotel Marketing Association

Group Mktg Director, Ralph Trustees Ltd

Lucy Chase-Gardener

Managing Director, Net Affinity

William Cotter

Community Chairman, HMA

Harry Fielder

Community Chairman, Hotel Marketing Association & Managing Director, Umi Digital

Chairman, Bookassist

Des O’Mahoney

Content Marketing Executive, Carden Park

Chloe Parry

Content Marketing Executive, Carden Park, Cheshire

Sales & Mktg, Eden Hotel Collection

Tara Robinson

Sales and Marketing Director, Eden Hotel Collection

Marketing Director, 80 DAYS

Sam Weston

Head of Sales & Marketing, For-Sight

Matt Willacy

Commercial Director, Punch Creative

Louise Wright

Commercial Director, Punch Creative

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 1st MAY 2025.