THE NATIONAL HOTEL MARKETING CONFERENCE 2026

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 30th APRIL 2026.

Delegates are invited to view or download the speakers’ presentations from the National Hotel Marketing Conference 2026. Please note the copyright in them retains with the speakers, and the presentations must not be emailed to non-conference delegates, or shown in a public arena at any time. You accept this as a condition of downloading them.

These will be available for viewing until Thursday 21 May 2026.

10:05am: Hotel Marketing Association ‘26
Harry Fielder, BDM/Community Chairman, Hotel Marketing Association & Managing Director, Umi Digital
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10:10am: AI and the future of marketing
Ian Miller, CEO, Crafted
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10:30am: The evolution and future of the hotel guest path-to-purchase
James Bland, Commercial Director, Travel, Hospitality & Leisure, Ipsos Formerly BVA-BDRC and now acquired by Ipsos
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10:50am: From Safe to Stand Out: Rehumanising B2B Marketing
Louise Wright, Commercial Director, Punch Hospitality
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12:10pm: Marketing Seminars – First Half

Seminar A – Getting Social! The Psychology of Social Media / Copywriting for AI & GEO
Heather Pownall, Director, HM Hub
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Neely Khan, Founder, Kahani & Head of AWC
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Seminar B – Beyond the Search Bar: Winning the AI Armed Traveller
Hollie McHugh, Group Marketing Director, Net Affinity
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Seminar C – B2B isn’t boring, we are
Jessica Lowes, Account Director, Punch Hospitality
Emily Cox, Group Commercial Director, Cedar Court Hotels
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Seminar D – CRM is so much more than email marketing! Utilising guest data in the era of AI
CRM is so much more than email marketing! Utilising guest data in the era of AI
Allan Nelson, CEO & Co-Founder, For-Sight
Carla Severn, Founder, Storybox
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2:00pm: Marketing Seminars – Second Half

Seminar A – Award-winners! Hotel Marketing excellence
Chris Bowling, Head of Consumer & Digital Marketing, BWH Best Western GB
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Stephanie Westwell, Group Marketing Manager, The Grove / Ralph Trustees
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Seminar B –From data to action: Activating guest insights across the full journey
John Mullen, Senior Territory Sales Manager (UK), Revinate
Simon Kershaw, Executive Director, Bike & Boot Inns
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Seminar C – Stop Reacting, Start Acting: Winning the Long Game in a Short-Term World
Kirsten Stavasius,Senior Account & Strategy Manager, 80 DAYS
Joanne Reeves, Director of Sales & Marketing, Farncombe Estate
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Seminar D – A Guest Journey that Converts: Messaging that Brings Revenue with Kabannas & Eden Hotel Collection
Shaun Sequeira, Senior UK & Ireland Lead, HiJiffy
Louise Garner, Commercial Director, Kabannas hybrid hotels
Tara Robinson, Sales & Marketing Director, Eden Hotel Collection
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2:55pm: Marketing Seminars – Extra Time!

Seminar A – The Power of WhatsApp for Hotel Marketing
Helen Nurse, Director, Capture1
Richard Smith, General Manager, Aldwark Manor Estate
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Seminar B – Wedding Venue Marketing: The essential update
Alison Hargreaves, Managing Director, Guides for Brides
Tanya Davis, Weddings & Events Consultant, The Apartment Group
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Seminar C – Digital Marketing Excellence – easyHotel Case Study
Des O’Mahony, Founder & Chairman, Bookassist,
Carol-Ann Doheny, Digital Marketing Specialist, Bookassist

Seminar D – Connecting Revenue & Marketing: How to Drive Auxiliary spend with an integrated tech stack
Maria Macree, Business Development Director, Profitroom
Danielle Abreu, Group Marketing Manager, Gough Hotels
Louise Evans, Hospitality Revenue Manager, Silverstone/Escapade Hotel
Corinna Rae, Owner, Burleigh Court Hotel Cotswolds

4.20pm: Social Media: The Essential Update
Chloe Parry, Content Marketing Executive, Carden Park Resort
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4.40pm: AI – where do we go now?
Allan Nelson, CEO & Co-Founder, For-Sight
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The National Hotel Marketing Conference 2018

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