Delegates are invited to view or download the speakers’ presentations from the National Hotel Marketing Conference 2019. Please note the copyright in them retains with the speakers, and the presentations must not be emailed to non-conference delegates, or shown in a public arena at any time. You accept this as a condition of downloading them.
Hotel Marketing Association towards 2020
Ed Purnell, Chair, Hotel Marketing Association & Director, Digital Services Europe, Marriott Hotels
A Deep Dive into Guest Data
Thomas Landen, Director of Partnerships for Revinate, authors of the Global Hotel Email Benchmark Report
Google – Update 04-07-19
Ian Miller, CEO of Crafted
12.15pm – 12.55pm: Marketing Seminars part 1
Seminar 1 – Independent Hotel fight-back: Turn Your Lookers into Bookers!
Harry Fielder, Managing Director of Umi Digital and Michael de Jongh, Chief Commercial Officer, Avvio
Seminar 2 – Innovations in Direct Marketing for Independent Hotels
Adam Hamadache, Managing Director of Cranleigh Boutique Hotel & DHM, and Will Howes, Revinate
Seminar 3 – Put yourself at The Heart of Your Community!
Philip Bolson, GM of the five-star Grand Hotel & Spa in York, and Julia Davies, Director of the Cottage in the Wood, Malvern Hills
2.00pm – 2.40pm: Marketing Seminars part 2
Seminar 4 – Meetings & Events Marketing
Sam Woolmore, Group Marketing Manager, The Elvetham, and David Allen, Director, Hospiltity Skills
Seminar 5 – Food & Drink Marketing
Brandie Deignan, Managing Director of Black & White Hospitality and Alison Sawyer, Director, Dynamic Restaurant Marketing
Seminar 6 – International Marketing
Joss Croft, Chief Executive of UKinbound and Joel Brandon-Bravo, Vice President of Travel Solutions for Transperfect
2.45pm – 3.25pm: Marketing Seminars – Extra Time
Seminar 7 – Repeat Business & Loyalty Marketing
David Collins, Co-Founder of Great National Hotels & Resorts, and Steve Risk, Managing Director of Inspire Loyalty
Seminar 8 – Better Gift Voucher Marketing for Hotels, Spas & Restaurants
Jessica Fassler, Marketing Manager, Sheraton Grand Hotel & Spa, Edinburgh and Joanne Brookman, Director, Brookfield Digital
KPI’s & ROI = C.A.S.H!
Martin Evans, Managing Director, The Tourism Business
Outsourcing – a gift to hoteliers and suppliers alike
Peter Hancock, Chief Executive of Pride of Britain Hotels