THE NATIONAL HOTEL MARKETING CONFERENCE 2022

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT
THURSDAY 28th APRIL 2022

Delegates are invited to view or download the speakers’ presentations from the National Hotel Marketing Conference 2022.  Please note the copyright in them retains with the speakers, and the presentations must not be emailed to non-conference delegates, or shown in a public arena at any time.  You accept this as a condition of downloading them.

10:10am: Keynote Speech: Spot the Positives!
With Andrew Denton MBE, Best Western’s Comms, Content & Brand Director and the man behind the consortium’s award-winning NHS project during Covid
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10:30am: Guest Data & Reputation Management Briefing
Thomas Landen, Senior Director of Partnerships, Revinate, one of the world’s leading reputation management and eCRM companies
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10:45: Market Insights / The Wedding Sector
Alison Hargreaves, Managing Director of Guides for Brides and a leading player in the pan-UK Wedding Taskforce
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11:00am: Market Insights / UK Meetings & Events
Karla Pearce, (Hotel Cloud) Cvent, one of the world’s leading software providers to the conference and meetings sector
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12:10pm: Marketing Seminars – First Half – Know your Markets

Seminar A – Don’t talk to the haters! Why you should adopt an alienation content strategy for your leisure hotel
With Louise Wright, Commercial Director and Emma Rogers, Head of Content for Punch Creative, and Simon Kershaw, Co-Founder & Director, Bike & Boot Inns
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Seminar C – Weddings Deep Dive
A detailed look at marketing and sales conversion of weddings and allied markets for hotels across Britain. With Nikita Thorne, Marketing Manager of Guides for Brides and the Big Day Agency, and Ciara Crossan, Founder & CEO at WedPro by WeddingDates
Download PDF Presentation
Download PDF Presentation

Seminar D – Niche Staycation Markets
An educational look at two niche markets for UK leisure hotels – with Elliott Wakefield, Group Marketing Director for Alexander Hotels, and Clare Dewey, Managing Director of Epic Road Rides and BikeBiz Woman of the Year 2020
Download PDF Presentation
Download PDF Presentation

2:00pm: Marketing Seminars – Second Half – Hone your Skills

Seminar A – Lead to Succeed – Creating a High-Performance Team
With Stephen Moran, Commercial Director of Supercity Aparthotels and Andrea McKay, formerly Marketing Director of The Hotel Collection and now MD of Coaching Confidential
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Seminar B – Metasearch – its part in the Digital Marketing Mix
With Peter Cooke, UK & Ireland Sales Manager for Net Affinity, one of the leading digital and web marketing agencies for hotels and Terry Kelly, Sales & Marketing Manager, Killeavy Castle Hotel & Estate
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Seminar C – Profit from Personalisation!
A look at opportunities to personalise your hotel website and marketing and increase conversion and profitability. Including Fiona Gillen, Vice-President of Marketing for The Hotels Network and Matt McRoberts, Digital Marketing Manager for Hastings Hotels group
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Seminar D – Using Digital Tools to solve staff shortages, boost revenue and increase guest satisfaction
With Travis Cabrera, Regional Director for Europe, for Revinate and Ben Danielsen, General Manager, Cameron House Loch Lomond
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2:55pm: Marketing Seminars – Extra Time – Get Creative!

Seminar A – Building Brand Loyalty
With Steve Risk, Managing Director, Inspire Loyalty and Rachael Leister, Group Marketing & Sales Manager, Devonshire Hotels & Restaurants
Download PDF Presentation
Download PDF Presentation

Seminar B – Game-changing Social Media for Hotels
With Harry Fielder, MD, Umi Digital, and Robyn Richerd, Digital Marketer for Rudding Park, one of the north of England’s finest resort hotels
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Seminar C – Creative Packaging for UK markets
With Nick Hurley, Head of Sales (Hotels) for Travelzoo and Gail Peters, Director of Revenue Management, Q Hotels Collection
Download PDF Presentation
Download PDF Presentation

Seminar D – Turn your hotel into AN EXPERIENCE!
With Anthony Rawlins, CEO of Digital Visitor, a leading digital marketing agency in the tourism and hospitality space, and Heather Thornton, Sales & Marketing Director for Yew Lodge Hotel
Download PDF Presentation
Download PDF Presentation

4.00pm: Marketing – the solution to the Staffing Crisis?
HR Marketing with Veryan Palmer, Director, the Headland Hotel, Newquay – Cornwall’s famous 5-star hotel
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The National Hotel Marketing Conference 2018
The National Hotel Marketing Conference 2018
The National Hotel Marketing Conference 2018

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