THE NATIONAL HOTEL MARKETING CONFERENCE 2024
THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 2nd MAY 2024.
Delegates are invited to view or download the speakers’ presentations from the National Hotel Marketing Conference 2023. Please note the copyright in them retains with the speakers, and the presentations must not be emailed to non-conference delegates, or shown in a public arena at any time. You accept this as a condition of downloading them.
10:10am: Keep taking the Tablets
Martin Evans, Managing Partner of The Tourism Business & Founder/Organiser of the National Hotel Marketing Conference
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10:30am: Marketing Comms: Sustainability in the Context of Travel
Fiona von Hinten, Associate Director, On The Move Division, BVA BDRC
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10:45: Hospitality’s next Transformation: “The Age of Guest Direct”
Travis Cabrera, Regional Director for Europe, Revinate
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12:10pm: Marketing Seminars – First Half
Seminar A – Direct Marketing 1: Engage, Grow, Retain: The CRM and Data Strategy Blueprint for Hotels
With Allan Nelson, CEO & Co-Founder, For-Sight and Debbie Neate, Head of Marketing of Sutton Hotel Collection
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Seminar B – Direct Marketing 2: The Book Direct Playbook – Benchmarking “Book Direct” and your Direct Channel Performance
Clara Tourme, Market Manager, UK & Ireland for The Hotels Network, and Olivia Odudu, Head of Marketing & Communications for the Grand Hotel & Spa, York
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Seminar C – Brand Marketing 1: Sustainability in Marketing
Louisa Watson, Director of Marketing for Wyboston Lakes, Bedfordshire and Louise Boyse, Commercial & Business Development Director, Greengage
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Seminar D – Product Marketing 1: The Weddings Lifecycle
Ciara Crossan – Founder & CEO of WedPro by Wedding Dates and Mark Godfrey, Director of Deer Park exclusive wedding venue, Devon
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2:00pm: Marketing Seminars – Second Half
Seminar A – Direct Marketing 3: Why Hoteliers need to think like Retailers: The future of hotel e-commerce
Simon Bullingham, CEO & Founder, Journey Hospitality and Mark Bevan, MD of The Elms at Abberley
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Seminar B – Direct Marketing 4:Using a multi-channel marketing approach to help find your right customer
Hollie McHugh, Head of Marketing for Net Affinity and Jennifer McKenna, former Marketing Director of The Dylan Hotel and The Morgan Hotel in Dublin and now Director of McKenna Hospitality
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Seminar C – Brand Marketing 2: Branding hotels – The Good, The Bad & The Ugly
Craig Mackie, Managing Director, Shine and Matthew Wallace, Director, Cairndale Hotel, Dumfries
To follow
Seminar D – Product Marketing 2: Spa Marketing
Kate Ecob, Marketing & Sales Manager, The Coniston Hotel, Spa & Country Estate, North Yorkshire and Tracey Stapleton, Managing Director of The Spa PR Company
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2:55pm: Marketing Seminars – Extra Time!
Seminar A – Direct Marketing 5:The Top 4 ways to Boost Direct Bookings
John Mullen, Senior Territory Sales Manager, UK & Ireland, Revinate, and Elliott Wakefield, Group Marketing Director, Alexander Hotels
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Seminar B – Direct Marketing 6: Partnership Marketing
Sabine Kern, Director of Marketing for Broadwick Soho, and Maria Hamilton, Senior Account Director for Custard Communications
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Seminar C – Brand Marketing 3: Brand Visibility
Chloe Parry, Content Marketing Executive for Carden Park, Cheshire and Dan Taylor, Head of Technical SEO for SALT.agency
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Seminar D – Product Marketing 3: Recruitment Marketing
Helen Laing, Managing Director of Independent Hotel Marketing, and Nicola Cook, Head of Marketing, Rudding Park, Harrogate
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4.20pm: HMA Awards 2023
Revealing the shortlist for the HMA Hotel Marketing Awards 2023
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4.25pm: The Big Idea! Low Cost and No-Cost Marketing Techniques for 2023/24
Chaired by Pamela Carvell, President of the Hotel Marketing Association, with Elliott Wakefield, Marketing Director of Alexander Hotels and Tracey Stapleton, MD of The Spa Marketing Company
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