Head of Sales & Marketing, For-Sight

Matt Willacy, For-Sight’s Head of Sales and Marketing, brings two decades of experience in leading roles within top providers of PMS, RMS, and CRM technologies. With a focus on the evolving hospitality tech landscape, he talks to the industry and hoteliers about the use of guest data for boosting hotel sales, revenue, and guest loyalty. Instrumental in For-Sight’s rapid expansion, Matt engages with hoteliers globally, emphasising the transformative impact of data-driven strategies, solidifying For-Sight CRM’s leadership in hospitality marketing and CRM technology.