Commercial Director, Hart Shoreditch

Vince joined Hart Shoreditch as Commercial Director in February 2020, after four years working within sales and commercial strategy at Hilton Hotels, to launch the brand-new lifestyle hotel in East London.  Prior to this, his previous roles at Hyatt Regency, Sofitel, Accor, and Millenium & Copthorne Hotels enabled him to take on a Commercial Director role with vast experience in the hospitality industry under his belt.

Vince is responsible for overseeing the hotel’s commercial strategy and activity including reservations and events, revenue and sales, brand, social & PR, and partnership planning.  With an appreciation for the arts and a love for the local community, he has helped to transform Hart Shoreditch into a vibrant hub within its East London neighbourhood, known for its support of local business owners, craftsmen and artists.  Through organising partnerships between the hotel and local artists and businesses, hosting workshops, exhibitions, and events at the hotel, Vince has been essential in positioning Hart Shoreditch as the cultural centre of the community.