Commercial Director, DUKES London

As a Commercial Director at DUKES LONDON, Dermot leads the development and implementation of the commercial vision and goals of the organization aligning them with the overall marketing, sales and revenue management strategies. With over 20-years’ experience in the hospitality industry, he has a proven track record of delivering results, driving innovation, and fostering a culture of commercial excellence across multiple properties and markets.

Dermot focuses on maximising data to optimize the performance and profitability of the hotel, while enhancing the guest experience and satisfaction. Bringing a holistic approach to partnership marketing ensuring revenue maximisation for all partners involved and leveraging each partners distribution power.