Managing Director, For-Sight

Allan, Founder, CEO, and Board Director of For-Sight, is a leading voice in transforming the hospitality industry. With a strong passion for technology, Allan advocates for the strategic use of zero and first-party data, CRM technology, and targeted marketing to drive revenue for hotels. Under his leadership, For-Sight delivers innovative solutions to support hotels in building guest engagement, growing revenue, and fostering guest loyalty.

In addition to his role at For-Sight, Allan actively contributes to industry conversations, participating in talks and discussions with peers for over 20 years now. His engagement in these conversations reflects not only his commitment to staying at the forefront of industry trends but also his dedication to fostering innovation and progress in the ever-evolving worlds of hospitality & technology.