THE NATIONAL HOTEL MARKETING CONFERENCE 2025

THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 1st MAY 2025.

Delegates are invited to view or download the speakers’ presentations from the National Hotel Marketing Conference 2025.  Please note the copyright in them retains with the speakers, and the presentations must not be emailed to non-conference delegates, or shown in a public arena at any time.  You accept this as a condition of downloading them.

10:15am: Hotel Marketing Trends & Insights for ‘25/26
Victoria Hughes, BDM/Market Insights, HotStats
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Sam Weston, Head of Marketing, 80 DAYS
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10:40am: Social Media Channels – The Essential Round-up
Chloe Parry, Content Marketing Executive, Carden Park Hotel Resort & Spa
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10:55am: The Power of Voice: Discover the Channel that Drives Direct Bookings
John Mullen, Senior Territory Sales Manager, UK, Revinate
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12:10pm: Marketing Seminars – First Half

Seminar A –  Gen Zs Aren’t Broke – Your Marketing Is!
Jess Lowes, Head of Strategy, Punch Hospitality
Yasmine Hammadache, General Manager, Hotel Indigo
Presentation to follow

Seminar B –  CRM Excellence: Bridging the Gap between Expectation and Reality in Data-driven Email Marketing
Allan Nelson, CEO & Co-Founder, For-Sight
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Seminar C – The Face of your Brand – Building a Website for the Future
David Ohandjanian, Company Founder, Up Hotel Agency
Lucy Chase-Gardener, Group Marketing Director, Ralph Trustees/The Grove
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Seminar D –  Hotel Partnership & Membership Marketing: Input = Impact!
Josh Abbott, Director of Marketing, Foxhills Country Club & Resort
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Anna Wolfram, Head of Marketing, Grantley Hall
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2:00pm: Marketing Seminars – Second Half

Seminar A – From Brand into Action: How the Right Agency Partnership will Bring your Hotel Brand to Life Across the Guest Journey
Gemma Harris, Account Director, and Mike Cook, Head of Strategy, Linney
Anna Durkan, Group Senior Marketing Manager, Dalata Hotel Group
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Seminar B –Direct Booking Strategies & How The Landmark London Drove Sales Growth to Maximise Profit
Dylan Cole, Managing Director, EMEA, Revinate
Emanuela Da Ros, Head of Marketing, The Landmark London
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Seminar C – Omni-Channel Digital presence is a Must for Modern Hotel Marketing
Des O’Mahony, Chairman, Bookassist
Alexandra Vine, Senior Product Manager, easyHotel
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Seminar D – Marketing a Small Hotel Collection
Susan Scott-Lennon, Senior Marketing Strategist, Net Affinity
Victoria Brown, Group Marketing Manager, Galgorm Collection
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2:55pm: Marketing Seminars – Extra Time!

Seminar A – Face the Challenges of Multi-channel Demand to Improve your Sales Conversion!
Roddy Whiteford, Founder, Maxximise
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Matthew Voyle, General Manager, Bowood
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Seminar B – Hospitality Meets Intelligence: AI & the Future of Guest Experience
Ellie Claessens, Market Manager, The Hotels Network
Danielle Abreu, Group Marketing Manager, Gough Hotels
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Seminar C – Tackling the Disjointed Website User Experience and Streamlining Technology to Manage Online Visibility
Patryk Luszcz, Regional Director, UK, Profitroom
Lynnel Farrow, Group Commercial Director, 7Hospitality Management
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Seminar D – Put Your Hotel on the Silver Screen!
Seren Welch, Director, Seren Welch Consulting / Screen Tourism consultant
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Petra Clayton, CEO, CUSTARD
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4.05pm: Beam me in! From New York City’s #1 Hotel on TripAdvisor
George Kurth, Resident Manager, The Bryant Park Hotel, NYC
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4.45pm: Marketing Excellence: The 2025 Hotel Marketing Awards
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Supporting organisations:

Principal Sponsors – NHMC 2025:

Gold Sponsors: