Sales and Marketing Director, Eden Hotel Collection
Tara has more than 20 years of marketing experience having joined Mallory Court Hotel in 2004 before co-creating Eden Hotel Collection, after initially starting her career on Virgin Atlantic’s ‘Fast Track Scheme’.
Alongside overseeing sales, marketing and revenue at award-winning boutique hotel chain Eden Hotel Collection, (AA Small Hotel Group of the Year 2024-25) Tara is Chair of South Warwickshire’s tourism body, Shakespeare’s England, and is also Co-Chair of the Coventry and Warwickshire Local Visitor Enterprise Partnership (LVEP) Advisory Board. Her role with Coventry and Warwickshire LVEP involves promoting a collaborative approach to tourism for the wider area – fulfilling her passion and pride for the region.
