Sales and Marketing Director, Eden Hotel Collection
Tara has more than 20 years of marketing experience having joined Mallory Court Hotel in 2004, Visit England’s Best Large Hotel 2025. Tara was co-architect in the creation of Eden Hotel Collection, after initially starting her career on Virgin Atlantic’s ‘Fast Track Scheme’. Alongside overseeing sales, marketing and revenue at the award-winning boutique hotel chain which was the AA Small Hotel Group of the Year 2024-25, Tara Chaired South Warwickshire’s tourism body, Shakespeare’s England from 2022- 2026, and is also Co-Chair of the Coventry and Warwickshire Local Visitor Enterprise Partnership (LVEP) Advisory Board. Her role with Coventry and Warwickshire LVEP involves promoting a collaborative approach to tourism for the wider area. Most recently, Tara has been appointed Board member of West Midlands Tourism and Hospitality Advisory Board.
