Director, SW Consulting – Screen Tourism Specialist
Seren has over 25 years’ experience across tourism marketing and a track record in promoting destinations and tourism operators through screen tourism. Whilst at VisitBritiain, she led on all consumer product development, which included delivering global campaigns from Harry Potter to Downton Abbey and Bond. Over the last 12 years, Seren has worked closely with the US Broadcaster WGBH Masterpiece (PBS), assisting them in bringing to life the locations narrative for some of the UKs best loved dramas, such as Downton Abbey, Victoria, Mr Selfridge, Sherlock, Poldark and All Creatures Great and Small. In addition, her focus has been assisting destinations and businesses with product development and building partnerships, helping them benefit from film releases and the rise in High End TV opportunities.
