Head of Strategy, Guides for Brides & Big Day Agency

Since 1995, Guides for Brides has been helping engaged couples to find exceptional wedding venues across the UK.  The company regularly publishes data insights used by marketing agencies, wedding consultants and government agencies and is considered a trusted source of information and advice on anything related to weddings.  Nikita leads the Guides for Brides marketing team and business strategy development. Her team has gained a reputation for using a data-driven approach to connect wedding businesses with the most relevant couples. She has been integral in delivering strategies to boost consumer confidence and give clients even more opportunities to maximise their growth across a wide variety of platforms.