BWH / Best Western Hotels GB
Chris is a passionate book-direct champion on a mission to empower hoteliers with greater independence through the power of digital marketing. In this space, he shares thoughtful insights about the ever‑evolving travel industry. Since joining BWH Hotels (Best Western Hotels & Resorts, SureStay Hotel Group, and WorldHotels), he has been captivated by the complexities and unique challenges that define the travel landscape. His passion for growth has driven him on a continuous journey to uncover and implement the most effective tactics for boosting market share for hoteliers.
In a landscape crowded with a wide range of distribution channels, Chris emphasizes the importance of building a strong brand channel that consistently delivers results.
