Founder of and former Chair of the UK Spa Association

Adam has been working with high end hotels, spas, salons and clinics for over 20 years. Having personally worked with over 450 spas in 27 countries, around a third of those being brand new operations, it’s safe to say he knows a thing or two!  Consulting for the biggest names in hospitality such as Virgin Active, Sheraton, Hilton, Orient Express, Jumeirah and Four Seasons to name just a few as well as product houses such as ESPA, Elemis, Temple Spa, Environ and many more, Adam has helped spas to start up successfully, run efficiently and increase profitability  . . . fast!

Adam created, a free online resource and “The Beauty Business Podcast” to bring his experience and expertise to independent operators.  He has a passion for all things business within the health, beauty and wellness industry. His particular strengths lie in helping to attract more of the right clients for your business and using correct pricing principles to generate maximum profits. Adam is also an expert in using business information, software and analysis to strategically focus on what will make the biggest difference in your business most quickly and with minimal effort! He calls it being a #BeautyBusinessHacker!