THE NATIONAL HOTEL MARKETING CONFERENCE 2025
THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 1st MAY 2025.
The National Hotel Marketing Conference is fully supported by the Hotel Marketing Association and HOSPA, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK hotel sector.
The 2025 NHMC will take place on Thursday 1st May. The conference programme below is the 2024 one, which took place on 2nd May and attracted over 200 delegates to St George’s Park.
| Time | Event |
|---|---|
| 9:00am | Conference Check-in at the Hilton St George’s Park Coffee & Pastries |
| 10:00am | Conference Welcome & Setting the Scene Pamela Carvell, Conference Chair & President of the Hotel Marketing Association |
| 10:05am | Hotel Marketing Association ’24 Harry Fielder, Chairman, Hotel Marketing Association & Managing Director, Umi Digital |
| 10:10am | Inbound – from Recovery to Growth Joss Croft OBE, Chief Executive, UKinbound |
| 10:30am | Make Ai your Ally Ian Miller, CEO, Crafted (one of the UK’s leading digital marketing agencies) |
| 10:50am | Unlocking the True Value of your Guests John Mullen, Territory Sales Manager, UK, Revinate |
| 11:05am | Maximising Revenue through the Customer Journey Hollie McHugh, Head of Marketing, Net Affinity |
| 11:20am | The Big Interview – Reclaim the Guest! Yvonne Brennan, Group Director of Marketing, Cycas Hospitality Yogesh Ram, Head of Marketing, The Athenaeum Hotel & Residences |
| 11:45am | Morning Coffee Networking & Marketing Avenue of Excellence |
| 12:10pm | Marketing Seminars – First Half Choose 1 of these 4 great in-depth hotel marketing seminars Seminar A: Marketing your F&B – with Pete Saunders, Head of Relationships, Zonal, and Emanuela Da Ros, Head of Marketing for The Landmark London, the 2023 Winner of the HMA’s Best Food & Beverage Marketing Campaign Seminar B: Conference & Meetings Marketing – with Fiona von-Hinten, Associate Director of BVA BDRC, the UK’s leading market research agency working in the hospitality sector and Kerrin MacPhie, CEO of the Meetings Industry Association Seminar C: Sell the Dream: Marketing your Wedding Venue – with Nikita Thorne, Head of Strategy for Guides for Brides and Alix Matania-Allerton, UK Sales Manager, WedPro by Wedding Dates Seminar D: Spa Marketing Fundamentals: Insider Secrets to Skyrocket your Revenue – with Adam Chatterley, Founder of Salon Business Secrets and recently Chair of the UK Spa Association |
| 1:00pm | Lunch, Networking & Marketing Avenue of Excellence |
| 2:00pm | Marketing Seminars – Second Half Choose 1 of these 4 in-depth hotel marketing seminars Seminar A: Data-Driven Strategies: Integrating Technology and Personalisation for Revenue Growth – including Matt Willacy, Head of Marketing & Sales for For-Sight and Katie Scott, Marketing & Communications Manager, Rockliffe Hall. Seminar B: Creating and Retaining Guest Loyalty – with Daniel Sampaoli, Senior Customer Success Manager for Revinate and Lindsay Armstrong, Group CRM Manager, Daniel Thwaites Hotels Seminar C: Partnership Marketing – including Vince Brisse, Commercial Director, Hart Shoreditch/Curio Collection by Hilton and Dermot Herlihy, Commercial Director, DUKES London Seminar D: Marketing for Leisure Breaks & Holidays – with Karen Hanton MBE, Founder of Pets Pyjamas and Toptable.co.uk, and Gail Aldridge, Marketing Director of The Belfry Hotel & Resort |
| 2:55pm | Marketing Seminars – Extra Time! Choose 1 of these 4 in-depth hotel marketing seminars Seminar A: Influencer Marketing – with Jai Hermolle, Co-Founder & CEO of Voice of Influencer, Stacey Sumner, Content Creator, and moderated by Andrew White, MD, Triggerfish Seminar B: Social Media & Video Marketing: The Essential Round-up – with Chloe Parry, Digital Marketing Executive at Carden Park and Abbie-Jaye Wilson, Managing Director of Pic PR Seminar C: Benchmark your Website – including Sam Weston, Marketing Director for 80 DAYS and Gavin Mountford and Haniah Nasser, Marketing Director and E-Commerce Manager of Iconic Luxury Hotels Seminar D: Paid Media – with Harry Fielder, Managing Director of Umi Digital and Jasmine Trickey, Digital Marketing Manager for The Other House |
| 3:45pm | Afternoon Tea and into… |
| 4:05pm | Ask The Boss! – a Managing Directors panel on Hotel Marketing: Richard Hyde, Chief Operating Officer for Small Luxury Hotels of the World Richard Palmer, Managing Director of Devonshire Hotels & Restaurants Suzanne Speak, Managing Director, UK & Ireland, Radisson Hotel Group Chaired by: Zoe Monk, Senior Editor, Boutique Hotelier |
| 4:30pm | The HMA Young Marketer of the Year – an Interview with Kate Brammer, Manager, Digital Field Marketing , UK, Ireland & Nordics, Marriott International |
| 4:45pm | Marketing Excellence: The 2024 Hotel Marketing Awards – Announcing the finalists for this year’s 11 categories of the Hotel Marketing Awards 2024! |
| 4:55pm | Close of Conference & Drinks Reception In the Marketing Avenue of Excellence |
So looking forward to one of the best of the year's hotel sector events...
In 2022, the HMA joined HOSPA to champion professionalism in hotel marketing.
Now, with a refreshed structure, we’re ready to meet evolving industry needs.👀
⚡ Andrew Farrow
⚡ Harry Fielder
⚡ Stephen Moran
#FutureOfHotelMarketing #HMAandHOSPA #HotelMarketingExcellence
Louise Stewart is an experienced CEO in the culture, tourism, events and leisure sector; becoming CEO of Chester Racecourse (@ChesterRaces) in 2022. 🏇🏻
Louise will be sharing her experience with VAC 2024 and imparting a wealth of knowledge through her talk, ‘The Attractions…
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