The National Hotel Marketing Conference is fully supported by the Hotel Marketing Association and HOSPA, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK hotel sector.

The conference programme is from 10.00am to 5pm on Thursday 1^st May.  Here‘s just a snapshot of some of the hot marketing topics and current trends our 30+ speakers will be covering at the NHMC:

• Ai – The Challenge – potentially the biggest change for hotel marketers since the advent of the web – for content, CRM, revenue management and so much more!
• Award-Winning Hotel Marketing – with winning case studies from HMA Hotel Marketing Awards winners including Best Website (The Grove) and HMA’s Rising Star for 2024, Lauren Bradley, Marketing Manager of The Waldorf Hilton, the hotel which also won the HMA’s Most Creative Content Marketing Campaign
• Benchmarking – benchmark your business performance and your hotel marketing and website kpi’s against the best!
• Book Direct – tips and best practice for “Guest Direct” through 2025/26
• CRM – latest trends in hyper-personalisation and email marketing and tips for success
• Film & TV – it’s not all about “Amazing Hotels”! How to get on screen and maximise the benefits – often at nil cost to the marketing budget
• Google – the changing face of the world’s leading search engine for hotel bookers
• Multi-Channel Digital Marketing – across paid and organic search, remarketing and other digital ad solutions
• Multi-Property Marketing – how to co-ordinate and manage the marketing of a diverse group of hotels – from 2 to 20 properties
• Revenue Management vs Marketing – why marketing has lost its seat at the price discussion table in many hotels, and how to add genuine value to your revenue colleagues
• Sales Funnel Conversion – how to get more from the enquiries you do have – including ‘phone and email performance across hotels and tips for improving conversion across all departments
• Social Media latest buzz for hotels – Tik Tok, Gen Z and where the market’s heading
• The Big Interview – “Hands Across the Sea” – a live interview across the Atlantic with the Resident Manager of New York City’s #1 hotel on TripAdvisor
• The HMA Hotel Marketing Awards – this year’s new finalists will be exclusively announced at the conference!
• The Marketing Directors’ Panel – hotel company Chief Marketing Officers look at the hot hotel marketing topics of the day and engage in a bit of trendspotting of their own
• Upselling – as the market maxes out on occupancy and ADR, then you’ll need to learn some new tricks of the trade to maximise Revenue Per Guest and TREVPAR!
• Video-Marketing – including how to successfully align your photography and video with your hotel brand.

Check out the growing list of speakers by clicking on Speakers and their bios:

• Josh Abbott, Director of Marketing, Foxhills
• Lauren Bradley, Marketing Manager, The Waldorf Hilton
• Victoria Brown, Group Marketing Manager, Galgorm Collection
• Pamela Carvell, President, Hotel Marketing Association
• Lucy Chase-Gardener, Group Head of Marketing, Ralph Trustees/The Grove
• Harry Fielder, Managing Director, Umi Digital
• George Kurth, Resident Manager, The Bryant Park Hotel, New York City
• David Ohandjanian, Company Founder, UP Hotel Marketing
• Des O’Mahoney, Managing Director, Bookassist
• Chloe Parry, Content Marketing Executive, Carden Park
• Tara Robinson, Group Marketing Director, Eden Collection
• Susan Scott-Lennon, Senior Marketing Strategist, Net Affinity
• Seren Welch, Director, SW Consulting/Screen Tourism Specialist
• Sam Weston, Head of Marketing, 80 DAYS
• Roddy Whiteford, Managing Director, Hotelfone
• Louise Wright, Commercial Director, Punch Creative
• Matt Willacy, Head of Sales & Marketing, For-Sight
• Anna Wolfram, Head of Marketing, Grantley Hall