The National Hotel Marketing Conference gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK hotel sector.

The NHMC runs from 10am to 5pm on Thursday 30th April.

Here‘s just a snapshot of some of the hot marketing topics and current trends our 30+ speakers will be covering at the NHMC:

• Ai – The Opportunity – the biggest change for hotel marketers since the advent of the web – for content, CRM, revenue management and so much more! We ask three hotel group marketing directors how they’re addressing the marketing challenge of Ai
• Award-Winning Hotel Marketing – with winning case studies from HMA Hotel Marketing Awards winners
• Benchmarking – benchmark your business performance and your hotel marketing and website kpi’s against the best!
• Book Direct – tips and best practice for “Guest Direct” through 2026/27
• CRM – latest trends in hyper-personalisation and email marketing in the Ai age, and tips for success
• Google – the changing face of the world’s leading search engine for hotel bookers
• Guest Comms Channels and Sales Funnel Conversion – how to get more from the enquiries you have and upsell more during the guest journey pre, post and during stay
• Influencers and how to succeed with them – tips from our special guest who has over 1 million followers across Insta, Youtube and Tik Tok!
• Multi-Channel Digital Marketing – across paid and organic search, remarketing and other digital ad solutions
• Psychology of Social Media – and targeting an audience of 1
• Revenue Management vs Marketing – and how to add genuine value to your revenue colleagues
• Social Media latest buzz for hotels – Tik Tok, Gens Z and Alpha, and where the market’s heading
• The Marketing Directors’ Panel – hotel company Chief Marketing Officers look at the hot hotel marketing topics of the day and engage in a bit of trendspotting of their own
• Upselling – never more important (!), as the market maxes out on occupancy and ADR, then you’ll need to learn some new tricks of the trade to maximise Revenue Per Guest and TREVPAR!
• Video-Marketing – including how to successfully align your photography and video with your hotel brand.
• Weddings Marketing – and the latest government changes to venue legislation in England and Wales – threat or opportunity?
• WhatsApp Marketing for Hotels – including a case study of what makes a good whatsapp hotel marketing campaign

Check out our growing list of speakers by clicking on Speakers and their Bios:

• James Bland, Commercial Director, Travel, Hospitality & Leisure, Ipsos (formerly BVA-BDRC)
• Chris Bowling, Head of Consumer & Digital Marketing, BWH Best Western GB
• Lotti Bruce, Brand & Marketing Director, The Pig Hotels
• Pamela Carvell, President, Hotel Marketing Association
• Tanya Davis, Weddings & Events Consultant, The Apartment Group
• Martin Evans, Founder of the NHMC and Managing Partner of The Tourism Business
• Harry Fielder, Managing Director, Umi Digital
• Alison Hargreaves – Managing Director, Guides for Brides & Co-Founder, the UK Wedding Association
• Jess Lowes, Account Director, Punch Hospitality
• Melissa Maddock, Travel Content Creator
• Hollie McHugh, Marketing Director, Net Affinity
• Ian Miller, CEO, Crafted
• Allan Nelson, CEO, For-Sight
• Helen Nurse, Director, Capture 1
• Des O’Mahony, Managing Director, Bookassist
• Emma Parfitt, Managing Partner, 80 DAYS
• Chloe Parry, Content Marketing Executive, Carden Park
• Heather Pownall, Director, HM Hub
• Shaun Sequeira, Senior Country Lead, UK & Ireland, HiJiffy
• Sam Weston, Head of Marketing, 80 DAYS
• Stephanie Westwell, Group Marketing Manager, The Grove/Ralph Trustees
• Louise Wright, Commercial Director, Punch Creative

More group and independent hoteliers will be added to the programme and the content may change slightly as it evolves and has a more detailed schedule put to it in the next few weeks.

The hotel delegate costs for the 2026 National Hotel Marketing Conference have been kept at the same rate as in 2025…

Full Paying Hotel Delegate:
Rate: £295 + VAT

Association Member rate (Hotels):
Rate: £245 + VAT

Supplier/Agency rate:
Rate: £475 + VAT

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