Executive Director and co-founder of Bike & Boot Inns
Simon Kershaw is Executive Director and co-founder of Bike & Boot Inns, a UK-based leisure hotel brand built around a distinctive, experience-led concept for modern travellers. A seasoned hospitality professional, Simon has played a key role in developing Bike & Boot from the ground up: identifying a gap in the market and creating a brand that resonates with clearly defined guest segments, including cyclists, walkers, dog owners and experience-driven travellers. Combining operational expertise with a strong commercial mindset, Simon focuses on turning guest engagement into measurable revenue. His approach connects brand, local partnerships, and guest data to drive performance across the entire guest journey.
