Chairman, Bookassist

Dr Des O’Mahony is Founder & Chairman at Bookassist, the award-winning international company delivering strategy and technology to independent hotels to drive increased profitability and book-direct business growth.  Having served as CEO since the company’s inception in 1999, Des now focuses on the marketing side of the business. Originally trained as a physicist, Des obtained a PhD in Physics and then transitioned into early internet technologies in the mid 1990s. He has been twice honoured, for Entrepreneurship and for Online Business, by the Irish Internet Association annual awards and has received HSMAI Europe’s “Top 10 Extraordinary Minds in Marketing” award.