Founder, Storybox Marketing
Carla is a Fractional Marketing & CRM Director and founder of Storybox Marketing, with over 20 years’ experience in luxury hospitality. She works with independent and lifestyle hotels to turn guest data into commercial performance, with a focus on CRM strategy, segmentation, and revenue growth. Having worked across the UK, Europe, and South Africa, Carla brings a practical, commercially minded approach to marketing. She is particularly passionate about helping hotel teams move beyond email campaigns to build clear data foundations that drive better decisions, stronger guest relationships, and more meaningful results.
