THE NATIONAL HOTEL MARKETING CONFERENCE 2026
THE HILTON AT ST. GEORGE’S PARK – BURTON UPON TRENT,
THURSDAY 30th APRIL 2026.
National Hotel Marketing Conference 2026 – Programme
The pace of change in hotel marketing has been so much faster in the last 12 months than in any preceding year! Why not catch up…..The National Hotel Marketing Conference gives all hoteliers – independent or group – a great opportunity to choose from a wide range of presentations and seminars, to network with industry colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK hotel sector.
The conference programme is evolving and is subject to change over the coming weeks. Check out the great range of confirmed speakers here.
The NHMC runs from 10.00am to 5pm on Thursday 30th April.
| Time | Event |
|---|---|
| 9.00am | Conference Check-in at the Hilton at St George’s Park Coffee & Pastries |
| 10.00am | Conference Welcome & Setting the Scene Pamela Carvell Conference Chair & President of the Hotel Marketing Association |
| 10.05am | Hotel Marketing Association ‘26 Harry Fielder, Community Chairman, Hotel Marketing Association & Managing Director, Umi Digital |
| 10.10am | The evolution and future of the hotel guest path-to-purchase James Bland, Commercial Director, Travel, Hospitality & Leisure, Ipsos Formerly BVA-BDRC and now acquired by Ipsos, James will be presenting new proprietary Ipsos market insights and data revealed exclusively for the NHMC |
| 10.30am | Ai and the future of marketing Ian Miller CEO, Crafted |
| 10.50am | B2B isn’t boring, you are Louise Wright Commercial Director, Punch Hospitality |
| 11.05am | The Marketing Directors’ Panel – sponsored and moderated by 80 DAYS Chair: Emma Parfitt, Managing Partner, 80 DAYS Including: Lotti Bruce, Brand & Marketing Director, THE PIG Hotels Rose Webb, Marketing Director, Clermont Hotel Group |
| 11.35am | Morning Coffee Networking & Marketing Avenue of Excellence |
| 12.10pm | Marketing Seminars – First Half Choose 1 of these 4 great in-depth hotel marketing seminars |
| Seminar A | Getting Social! The Psychology of Social Media / Copywriting for Ai & GEO Heather Pownall, Director, HM Hub Neely Khan, Founder, Kahini & Head of AWC |
| Seminar B | Beyond the Search Bar: Winning the Ai Armed Traveller Including Hollie McHugh, Group Marketing Director, Net Affinity |
| Seminar C | B2B / Corporate Marketing Jessica Lowes, Account Director, Punch Hospitality Emily Cox, Group Commercial Director, Cedar Court Hotels |
| Seminar.D | CRM Marketing Excellence Including Allan Nelson, CEO & Co-Founder, For-Sight |
| 1.00pm | Lunch, Networking & Marketing Avenue of Excellence |
| 2.00pm | Marketing Seminars – Second Half. Choose 1 of these 4 great in-depth hotel marketing seminars |
| Seminar A | Award-winners! Hotel Marketing excellence Chris Bowling, Head of Consumer & Digital Marketing, BWH Best Western GB Stephanie Westwell, Group Marketing Manager, The Grove / Ralph Trustees |
| Seminar B | CRM & Personalisation in Hotel Marketing John Mullen, Senior Territory Sales Manager (UK), Revinate |
| Seminar C | Value of Structure & Planning in an age of constant change Kirsten Stavasius, Senior Account & Strategy Manager, 80 DAYS Joanne Reeves, Director of Sales & Marketing, Farncombe Estate |
| Seminar D | Guest Comms in the age of Ai Shaun Sequeira, Senior UK & Ireland Lead, HiJiffy Louise Garner, Commercial Director, Kabannas hybrid hotels Tara Robinson, Sales & Marketing Director, Eden Hotel Collection |
| 2.55pm | Marketing Seminars – Extra Time!. Choose 1 of these 4 great in-depth hotel marketing seminars |
| Seminar A | WhatsApp Marketing for Hotels Including Helen Nurse, Director, Capture1 |
| Seminar B | Wedding Venue Marketing: The essential update Alison Hargreaves, Managing Director, Guides for Brides Tanya Davis, Weddings & Events Consultant, The Apartment Group |
| Seminar C | Digital Marketing excellence Des O’Mahony, Founder & Chairman, Bookassist, and a case study from: Easyhotel |
| Seminar D | Digital and website marketing Including Maria Macree, Business Development Director, Profitroom, and a case study from Escapade Silverstone |
| 3.45pm | Afternoon Tea and into… |
| 4.05pm | To be announced |
| 4.20pm | Social Media: The Essential Round-Up Chloe Parry, Content Marketing Executive, Carden Park Resort |
| 4.40pm | The Big Influencer Interview With Melissa Maddock, Travel Content Creator, with over 1 million followers across Instagram and TikTok |
| 4.55pm | Close of Conference & Drinks Reception In the Marketing Avenue of Excellence |
Full Paying Hotel Delegate:
Rate: £295 + VAT
Association Member rate (Hotels):
Rate: £245 + VAT
Supplier/Agency rate:
Rate: £475 + VAT
.
Enjoyed this week’s #NoVacancy at Excel London—great to catch up ahead of #NHMC2026. The UK’s newest show for hoteliers builds well on its Aussie success. Also popped into #Confex for some inspiring conference venue ideas.
The #MichelinStars are out for 2026 ⭐️
My fav new one-star restaurants this year:
🍽️ 1887 at The Torridon
🍽️ FIFTY TWO
🍽️ Michael Caines at The Stafford
🍽️ Ugly Butterfly
Already a 5⭐favourite, the Headland Hotel has now another major statement for Newquay and North Cornwall
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