Veryan Palmer, Director, Headland Hotel, Newquay

Veryan Palmer, Director at the iconic Headland Hotel, Cornwall, has grown up in the independent hotel world, with her family owning The Headland for the last 44 years.  She started her career aged 13 as a purple dinosaur in children’s entertainments, before heading to London to work at The Goring, then progressing through senior operations roles at Cliveden House and at The University of Oxford.  Since re-joining her family’s business her focus for the last 18 months has been changing the marketing emphasis for The Headland from one of attracting guests in low season to now heavily focussed on attracting staff.