Simon Kershaw, Co-Founder & Director, Bike & Boot Inns

Simon is the Brand and Development Director at Bike & Boot Inns. He has a wealth of experience in the hospitality industry, previously the Chairman of Helmsley Hospitality and White Label Management.  Simon was instrumental in the opening of Bike & Boot Scarborough in July 2020, and is responsible for the growth of Bike & Boot Inns through site acquisition and development, together with the preservation of the brand itself.  He has delivered a vision that fills a gap in the rural leisure market, which accommodates the adventure traveller. Following the Scarborough hotel’s success, Simon looks forward to expanding across the UK.