Director of Marketing, Broadwick Soho

With 25 years’ experience in luxury hospitality, Sabine started her career with Marriott Hotels before moving into traditional luxury with Raffles Hotels.  Being part of the opening team at St. James’s Hotel & Club Sabine first had an opportunity to be hand on involved in the design process and re-positioning a traditional members club as a luxury hotel.  Following this, her experience at the iconic The Hempel could have not been more different, both from a location and an approach to luxury design.  After a stint with the Digital Marketing Agency Aro Digital, Sabine joined the first EDITION hotel in the UK, in London.  A unique partnership between the legendary Ian Schrager and veteran hotelier Bill Marriott, EDITION has been credited to invent ‘modern luxury’ for the hospitality industry.  Her latest project is Broadwick Soho, a vibrant, independent luxury hotel created by a group of friends, and the first London hotel designed by Martin Brudnizki, and opening Autumn 2023.