Elliott Wakefield, Managing Director, The Alexander Hotel Collection

An experienced hotelier working in the luxury sector for more than a decade, Elliott has experience in upscale and boutique groups alike, both nationally and internationally, working in the UK, Paris, and Amsterdam as well as many years spent in London. Elliott specialised in Sales & Marketing in 2017 after developing the rental concept and market for the Lakes by yoo in the Cotswolds, and before this was the General Manager at Cowley Manor for several years.
Since 2017 Elliott has been a group director focusing on brand, communications, marketing & sales, and in his current role with the Alexander Hotel Collection, has led the brand repositioning of the group, steered the business through the pandemic and has been instrumental in delivering record revenues.